Assistant Director of Sales, MICE (Hilton Singapore Orchard)

Hilton; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading global hospitality company is seeking an Assistant Director of Sales - MICE in Singapore. This role involves leading the hotel's proactive sales teams, creating strategic plans, and managing MICE sales and corporate accounts. The ideal candidate will have at least 3 years of leadership experience in hotel sales and possess strong analytical and communication skills. The position offers full-time hours with opportunities for professional development within a dynamic team environment.

Qualifications

• Minimum 3 years’ experience in hotel/event sales leadership.
• Strong commercial acumen with budgeting and forecasting expertise.
• Proven ability in analytics, stakeholder management, and closing sales.

Responsibilities

• Assist leading the hotel’s proactive and group sales teams.
• Manage all sales activities to achieve hotel targets.
• Develop and maintain detailed account plans in Salesforce.
• Drive initiatives to maximize revenue from multiple hotel services.

Skills

Leadership

Sales strategy development

Analytical skills

Communication skills

Customer service

Tools

Salesforce

TravelClick Hotelligence

Job description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

Position Statement

Reporting to and directly supporting the Director of Sales, the Assistant Director of Sales - MICE assists leading the hotel’s pro‑active and group sales teams, managing all sales activities, creating and executing strategic plans to achieve hotel targets, forming new and maintaining existing relationships, and developing talent within the commercial team.

What will you be doing?

Leadership

• Act as team leader in the absence of the Director of Sales, ensuring alignment with Hilton’s global promise and values.
• Foster a high-performance culture and develop team competencies through coaching and succession planning.
• Address performance challenges promptly and support recruitment for Sales and Groups teams.
• Communicate effectively across commercial and hotel departments; attend relevant meetings.

Hotel Strategy and Management

• Contribute to hotel business strategy and collaborate with commercial leadership to achieve revenue, profitability, and guest satisfaction targets.
• Drive initiatives to maximize revenue from rooms, event spaces, restaurants, and ancillary services (e.g., parking, laundry, in‑room technology).

Sales

The core responsibility would be MICE sales and the role also includes supporting corporate sales activities when required ensuring seamless collaboration across segments:

• Prospect and develop MICE and Group business by targeting key markets and corporate accounts from the assigned portfolio.
• Develop and maintain detailed account plans in Salesforce; ensure timely updates of sales activities.
• Conduct client meetings; lead site inspections, familiarization trips, and client entertainment (flexibility for evenings/weekends required).
• Represent Hilton Singapore Orchard at trade shows, networking events, and sales trips.
• Collaborate with Hilton Sales network, TMC and MICE partners to strengthen relationships and generate new MICE leads and corporate accounts.
• Manage corporate RFP processes and maintain accurate trackers; ensure rates are correctly loaded in GDS.
• Utilize third‑party tools such as TravelClick Hotelligence (Agency 360) to analyze market trends and identify new business opportunities.
• Collaborate with Hilton Sales network and TMC partners to strengthen relationships and generate.

Conference & Events, Outlets

• Support strategies for inquiry handling, space control, response rates, and conversion improvement.
• Implement initiatives to increase Conference & Events and outlet revenues.

Revenue Management – Rooms

• Assist in competitor analysis, pricing strategies, and market share evaluation.
• Support segmentation analysis and action plans aligned with revenue proposals.

Budget and Fiscal

• Assist in preparing annual revenue plans, sales & marketing budgets, and forecasts.
• Submit monthly activity reports detailing confirmed and provisional business.

Maintenance of Systems and Procedures

• Ensure accurate data management in all sales and revenue systems.
• Maintain up‑to‑date knowledge of Hilton systems and procedures.

What are we looking for?

• Minimum 3 years’ experience in hotel/event sales leadership.
• Strong commercial acumen with budgeting and forecasting expertise.
• Proven ability in analytics, stakeholder management, and closing sales.
• Excellent communication, planning, and organizational skills.
• Flexible to travel and work occasional evenings/weekends.
• Passion for customer service and team development.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Work Locations

Hilton Singapore Orchard

Schedule

Full‑time

Brand

Hilton Hotels & Resorts

Job

Sales