Assistant Director of Sales, MICE (Hilton Singapore Orchard)

OUE LIMITED; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global hospitality firm in Singapore is looking for an Assistant Director of Sales - MICE. In this role, you will lead the sales team, focusing on MICE and group business while developing account strategies. The ideal candidate has at least 3 years of hotel/event sales experience, along with strong analytical and communication skills. Opportunities include working with top clients and collaborating across various departments to maximize revenue and guest satisfaction.

Benefits

Team development opportunities

Travel benefits

Qualifications

• The candidate must have at least 3 years of experience in hotel/event sales leadership.
• Strong skills in budgeting and forecasting are required.
• The role requires proven abilities in analytics and managing stakeholders.

Responsibilities

• Lead the hotel’s pro-active and group sales teams and manage all sales activities.
• Develop and maintain detailed account plans in Salesforce.
• Assist in preparing annual revenue plans and sales & marketing budgets.

Skills

Hotel/event sales leadership

Commercial acumen

Analytical skills

Strong communication skills

Planning and organizational skills

Customer service

Education

3+ years’ experience in hotel/event sales

Tools

Salesforce

TravelClick Hotelligence

Job description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Statement
Reporting to and directly supporting the Director of Sales, the Assistant Director of Sales - MICE assists leading the hotel’s pro-active and group sales teams, managing all sales activities, creating and executing strategic plans to achieve hotel targets, forming new and maintaining existing relationships, and developing talent within the commercial team.

What will you be doing?
As the Assistant Director of Sales, MICE, you will be responsible to lead the function with integrity and credibility for the following areas:

Leadership

• Act as team leader in the absence of the Director of Sales, ensuring alignment with Hilton’s global promise and values.
• Foster a high-performance culture and develop team competencies through coaching and succession planning.
• Address performance challenges promptly and support recruitment for Sales and Groups teams.
• Communicate effectively across commercial and hotel departments; attend relevant meetings.

Hotel Strategy and Management

• Contribute to hotel business strategy and collaborate with commercial leadership to achieve revenue, profitability, and guest satisfaction targets.
• Drive initiatives to maximize revenue from rooms, event spaces, restaurants, and ancillary services (e.g., parking, laundry, in-room technology).

Sales
The core responsibility would be MICE sales and the role also includes supporting corporate sales activities when required ensuring seamless collaboration across segments:

• Prospect and develop MICE and Group business by targeting key markets and corporate accounts from the assigned portfolio.
• Develop and maintain detailed account plans in Salesforce; ensure timely updates of sales activities.
• Conduct client meetings; lead site inspections, familiarization trips, and client entertainment (flexibility for evenings/weekends required).
• Represent Hilton Singapore Orchard at trade shows, networking events, and sales trips.
• Collaborate with Hilton Sales network, TMC and MICE partners to strengthen relationships and generate new MICE leads and corporate accounts
• Manage corporate RFP processes and maintain accurate trackers; ensure rates are correctly loaded in GDS.
• Utilize third party tools such as TravelClick Hotelligence (Agency 360) to analyze market trends and identify new business opportunities
• Collaborate with Hilton Sales network and TMC partners to strengthen relationships and generate

Conference & Events, Outlets

• Support strategies for inquiry handling, space control, response rates, and conversion improvement.
• Implement initiatives to increase Conference & Events and outlet revenues.

Revenue Management – Rooms

• Assist in competitor analysis, pricing strategies, and market share evaluation.
• Support segmentation analysis and action plans aligned with revenue proposals.

Budget and Fiscal

• Assist in preparing annual revenue plans, sales & marketing budgets, and forecasts.
• Submit monthly activity reports detailing confirmed and provisional business.

Maintenance of Systems and Procedures

• Ensure accurate data management in all sales and revenue systems.
• Maintain up-to-date knowledge of Hilton systems and procedures.

Qualifications

What are we looking for?
An Assistant Director of Sales - MICE serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Minimum 3 years’ experience in hotel/event sales leadership.
• Strong commercial acumen with budgeting and forecasting expertise.
• Proven ability in analytics, stakeholder management, and closing sales.
• Excellent communication, planning, and organizational skills.
• Flexible to travel and work occasional evenings/weekends.
• Passion for customer service and team development.

What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across itsglobal brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!