Assistant Director of Sales

Peoplebank Singapore Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading hospitality group in Singapore is seeking an experienced ADOS Corporate Sales to lead the room sales strategy and drive revenue growth. The ideal candidate has over 5 years of sales experience in hospitality and a proven track record in managing high-profile accounts. Strong leadership, negotiation, and interpersonal skills are essential for success in this role.

Qualifications

• Minimum 5–8 years of sales experience in hospitality, with at least 2–3 years in a senior room sales or leadership role.
• Proven track record in driving room revenue and managing high-profile corporate or group accounts.

Responsibilities

• Lead the room sales team to achieve revenue and market share targets.
• Develop and execute strategic sales plans to penetrate key markets.
• Manage and grow a portfolio of high-value corporate and travel trade accounts.
• Conduct regular sales calls, site inspections, and client engagement activities.
• Collaborate closely with Revenue, Marketing, and Operations teams.

Skills

Leadership skills

Negotiation skills

Interpersonal skills

Client-focused mindset

Strategic thinking

Tools

Opera

Delphi/FDC

Salesforce

Job description

Role Overview

We are seeking a strategic and results-oriented ADOS Corporate Sales to lead the hotel's room sales strategy and drive top-line revenue growth. This leadership role is pivotal in developing strong client relationships, expanding corporate and group business, and positioning the property as a preferred accommodation partner in the competitive hospitality market.

Key Responsibilities

As the Assistant Director of Sales, you will:

• Lead the room sales team to achieve revenue and market share targets across corporate, group, and wholesale segments.
• Develop and execute strategic sales plans to penetrate key markets and secure new business opportunities.
• Manage and grow a portfolio of high-value corporate and travel trade accounts, ensuring strong repeat business and account retention.
• Conduct regular sales calls, site inspections, and client engagement activities to strengthen relationships and drive bookings.
• Collaborate closely with the Revenue, Marketing, and Operations teams to align on rate strategy, promotions, and guest experience initiatives.
• Monitor market trends, competitor activity, and customer feedback to inform strategic decisions.
• Prepare and analyze sales reports, forecasts, and performance metrics, making data-driven decisions to improve results.
• Mentor, coach, and motivate the sales team to meet individual and departmental goals.
• Represent the hotel at trade shows, industry events, and client functions as required.

Requirements

• Minimum 58 years of sales experience in hospitality, with at least 23 years in a senior room sales or leadership role.
• Proven track record in driving room revenue and managing high-profile corporate or group accounts.
• Strong leadership, negotiation, and interpersonal skills.
• Excellent understanding of hotel sales systems (e.g., Opera, Delphi/FDC, Salesforce) and CRM tools.
• Ability to think strategically and implement effective sales initiatives.
• Strong communication skills and a client-focused mindset.
• Being well-connected within the corporate and travel trade markets is an added advantage.