Assistant Director, Marketing, Outreach and Admissions

CTES CONSULTING PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading educational institution in Singapore is seeking an Assistant Director, Marketing, Outreach and Admissions to drive strategic marketing and admissions initiatives. The role requires a minimum of 8 years of relevant experience in marketing or admissions, preferably in higher education, along with strong leadership and organizational skills. The ideal candidate will lead a team to enhance recruitment strategies and manage outreach activities, contributing to the college's prestigious reputation.

Qualifications

• 8+ years of experience in marketing, outreach, or admissions, preferably in higher education.
• Proven leadership and people management skills.
• Strong communication and organisational skills.

Responsibilities

• Develop and execute recruitment strategies for high-potential students.
• Oversee the full admissions cycle ensuring efficiency.
• Lead integrated marketing campaigns across various platforms.

Skills

Marketing strategies

Leadership

Stakeholder engagement

Analytical capabilities

CRM and marketing automation

Digital analytics

Education

Bachelor’s degree

Job description

Our client is actively searching for Assistant Director, Marketing, Outreach and Admissions to join their team! If you are a dynamic individual seeking a new career opportunity, read further!

The Assistant Director will report to the Deputy Director of the Undergraduate Programmes Office (UPO) and work closely with the Associate Dean (Marketing and Student Life). You will lead a dedicated team to drive marketing, outreach, and admissions strategies that support the college’s goals of attracting high quality students and enhancing its global reputation.

Responsibilities

• Develop and execute recruitment strategies to attract high-potential students to the undergraduate programmes.
• Oversee the full admissions cycle, ensuring efficiency, accuracy, and a seamless candidate experience from application to matriculation.
• Lead integrated marketing campaigns across digital, social, print, and event platforms to strengthen the visibility of the college's programmes.
• Manage outreach activities with key feeder schools, industry partners, and international institutions to grow the applicant pool.
• Monitor data and trends to provide insights that enhance marketing and admissions performance.
• Mentor and develop a high-performing team, fostering innovation, excellence, and collaboration in all marketing and admissions activities.

Ideal candidate qualifications

• A Bachelor’s degree from a recognised university (postgraduate qualification is an advantage).
• At least 8 years of relevant experience in marketing, outreach, or admissions, preferably within higher education.
• Proven leadership and people management skills, with experience leading teams and projects.
• Strong communication, stakeholder engagement, and analytical capabilities.
• Excellent organisational and problem-solving skills, with the ability to manage multiple priorities effectively.
• Experience with CRM and marketing automation systems.
• Familiarity with digital analytics and data-driven marketing.
• A creative and forward-thinking mindset with an interest in education and youth engagement. All applicants’ CV will be treated with the strictest confidentiality. We regret to inform that only shortlisted candidates will be contacted.