Assistant Director, Marketing & Commercial Development

HYPERSCAL SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading event management company in Singapore is seeking a Marketing and Commercial Development Leader. This role involves crafting marketing strategies to enhance Singapore EXPO's brand presence and revenue growth while leading a team of marketing professionals. Candidates should have a Bachelor's degree and 8-10 years of experience in marketing, including leadership experience. Exceptional communication and stakeholder management skills are essential.

Qualifications

• 8-10 years of experience in marketing and commercial development.
• 3 years in a leadership role with proven success in brand strategies.
• Strong track record in driving business growth and strategic partnerships.

Responsibilities

• Develop and implement marketing and commercial strategies.
• Lead a team to execute marketing and commercial development initiatives.
• Drive revenue growth through strategic partnerships and upselling services.

Skills

Leadership

Digital marketing

Performance analytics

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Job description

Company Description

Who we are

If you're passionate about shaping ideas and communities that build the future, we have an exciting opportunity for you.

Constellar convenes businesses, curates ideas and creates opportunities for sustainable business growth. We are one of Singapore's largest exhibition organisers and the venue manager for Singapore EXPO, based in Singapore with a regional footprint in Malaysia. We want to be a global leader headquartered in Asia, helping businesses scale ideas, communities and solutions for global business impact. We do this by curating and developing influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth.

Learn more about us at constellar.co

What it's like to work here

Meetings, Incentives, Conventions and Exhibitions, or MICE, is a vehicle for new businesses, partnerships and regional co-operation. We're privileged to have a front seat at the intersection of creativity, communities and collaboration, with a unique opportunity to connect a global eco-system of partners, businesses and consumers in the MICE industry daily. Our ambition is to become a global leader made in Asia, and Asia's top MICE company: A vision shared by our shareholders Temasek and Cuscaden Peak Investments.

We recognise the immense opportunity we have to lead with purpose, demonstrate leadership and commitment to sustainable and responsible business practices, and activate impactful networks for sustainable growth.

You don't need to have MICE experience to work with us. We're looking for ambitious, entrepreneurial self-starters with a strong sense of ownership, passion and curiosity, driven by our values of care, ownership, trust, passion and innovation.

Responsibilities

We are seeking an experienced and commercially driven leader to connect the dots between business goals and marketing strategies — driving revenue growth, strengthening brand presence, and expanding strategic partnerships to enhance Singapore EXPO's position within the MICE industry.

In this role, you will serve as the brand steward, leading a dynamic team of marketing and partnership managers to shape and execute integrated marketing and commercial development initiatives. Your focus will be to empower our venue sales teams and hirers with creative, results-driven, and impactful solutions that enable the delivery of innovative and successful events.

Strategic Leadership

• Develop and implement integrated marketing and commercial strategies aligned with venue sales targets and business objectives, within approved budgets.
• Identify emerging trends and evolving opportunities in the events sector to capture new business and strengthen client and partner retention.
• Leverage on market intelligence, business insights, and analytics to inform strategy and measure success. Champion a user-first mindset, ensuring marketing and commercial activities align with the needs of event organisers, exhibitors, and visitors.

Marketing and Brand Development

• Oversee all marketing campaigns, digital platforms, and content initiatives that position Singapore EXPO as the venue of choice for business and leisure events.
• Drive public communication and brand identity through impactful and consistent storytelling across all owned/earned/paid channels - including social media, trade media, and international trade show activations.
• Lead demand generation and performance marketing initiatives, tracking conversion funnels and ensuring a strong return on advertising spend (ROAS). Report on key performance metrics including lead generation, conversion rates, campaign ROI, and brand performance, using insights to guide continuous improvement.

Commercial Development

• Develop and execute strategies to drive incremental revenue through collaboration with the venue sales team — promoting and upselling ancillary services such as advertising, culinary packages, and branded activations during the booking and event planning process.
• Pursue and negotiate strategic partnerships with intellectual property (IP) owners, government agencies, creative producers, and brand licensors to bring pop-up exhibitions and experiential activations to the venue, driving new audience segments and revenue streams.
• Strengthen partnerships with the venue's ecosystem - including F&B tenants, sustainability, hotels, mobility, and UX partners - to create expanded and relevant offerings that add value for event organisers and enhance the overall visitor experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field with at least 8 - 10 years of progressive experience in marketing and commercial development, including a minimum of 3 years in a team leadership role.
• Proven success in developing and executing integrated marketing and brand strategies, with expertise in digital marketing, performance analytics, and social media strategy.
• Commercially savvy and driven professional with a strong track record of driving business growth, building strategic partnerships, and delivering impactful marketing and commercial outcomes.
• Exceptional leadership, stakeholder management, and communication skills, with the ability to influence and collaborate across multiple teams and partners.