Assistant Director/ Director of F&B Sales & Events

Craig Road Property Holdings; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading hospitality firm in Singapore is seeking an Assistant Director/Director of F&B Sales & Events to drive food and beverage sales through effective event planning and execution. The role involves managing client relations, budgets, and ensuring seamless event operations. Ideal candidates will possess strong sales strategies, budgeting skills, and a dedication to customer service. This position offers a dynamic work environment focused on high-quality service and innovative solutions.

Qualifications

• Proven experience in event sales or related field.
• Strong customer service skills.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Drive F&B sales through event planning and execution.
• Manage event budgets and track profitability.
• Ensure client satisfaction throughout the event process.

Skills

Event coordination

Client communication

Sales strategy development

Budget management

Market research

Job description

The Assistant Director/ Director of F&B Sales & Events is responsible for driving food and beverage sales through the planning and execution of events. The incumbent's key duties include identifying and pursuing new business opportunities, coordinating with clients to customize event details, and working with internal teams (culinary and service) to ensure seamless event operations. He/she also manages event budgets, tracks sales performance, and provides excellent customer service throughout the process. Additionally, he/she is responsible for maintaining relationships with clients to encourage repeat business and staying informed of industry trends to remain competitive.

How does your day look like?

Event Sales & Coordination:

• Lead the sales efforts for F&B-related events such as corporate functions, and private events.
• Collaborate with clients to understand their needs and customize offerings.

Business Development:

• Develop and implement strategies to grow F&B event sales. Identify potential clients, generate leads, and build strong relationships to drive repeat business.
• Conduct site tours and presentations for potential clients.
• Prepare and negotiate contracts, ensuring compliance with hotel/event policies.

Event Planning & Execution:

• Oversee all aspects of event planning, including menu design, budgeting, staffing, and logistics. Ensure that events are executed seamlessly and exceed client expectations.
• Oversee event setup and teardown, ensuring all details are in place and aligned with client expectations.
• Monitor event timelines and make real-time adjustments as needed

Revenue & Budget Management:

• Collaborate with the finance department to manage event budgets and pricing strategies.
• Track and report on event profitability, ensuring revenue goals are met.
• Manage all billing and payments related to food and beverage events.
• Marketing & Promotion.
• Collaborate with the marketing team to create promotional materials and strategies for food and beverage events.
• Assist in organizing special promotions and events to drive additional revenue.

Client Relations:

• Serve as the main point of contact for clients, ensuring excellent communication throughout the event planning process. Handle any issues or last-minute requests professionally and efficiently.

Collaboration:

• Work closely with the culinary team, front-of-house staff, and external vendors to ensure smooth event operations and high-quality service.

Sales Targets & Reporting:

• Meet or exceed event sales targets. Prepare regular sales reports and forecasts for management review.

Market Research:

• Stay informed on industry trends, competitor offerings, and customer preferences to keep the F&B department competitive and innovative.

Budget Management:

• Manage event budgets, control costs, and ensure profitability for each event.