Assistant Director/Director, Digital Marketing

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A prominent integrated resort in Singapore is seeking a strategic Digital Marketing Director. This role involves leading full-funnel marketing and sales across digital channels, developing regional campaigns, and driving customer acquisition. The ideal candidate will have 10+ years of digital marketing experience, including leadership roles, and strong analytical skills. This position offers a dynamic environment focused on performance marketing.

Qualifications

• 10+ years of experience in digital marketing across regions.
• At least 5 years in a leadership role focused on performance marketing.
• Experience in travel and/or tourism industry preferred.

Responsibilities

• Develop and execute digital marketing strategies across channels.
• Manage customer acquisition funnels and lifecycle marketing.
• Lead cross-functional teams and external agencies.

Skills

Analytical skills

Leadership

Communication

Digital marketing strategies

Data-driven decision making

Education

Bachelor's or Master's degree in Marketing, Business, or related field

Tools

Google Analytics

Meta Ads Manager

Google Ads

Adobe Analytics

Tag Management Systems

Job description

Resorts World Sentosa (RWS) is Asia's premier integrated resort located on Singapore's Sentosa island. Spanning 49 hectares, RWS hosts world‑class attractions such as Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark, alongside eight luxury hotels, the Resorts World Convention Centre and a casino. RWS offers award‑winning dining experiences from renowned celebrity chef restaurants and a vibrant entertainment lineup. The resort, wholly owned by Genting Singapore, has been named "Best Integrated Resort" for ten consecutive years at the TTG Travel Awards.

Job Summary

Resorts World Sentosa seeks a strategic Digital Marketing Director to lead full‑funnel performance marketing and direct sales conversion across all digital channels. The role develops data‑driven regional and local campaigns that drive acquisition, conversion and ROI. The ideal candidate balances analytical rigor with creative insight.

Key Responsibilities

• Develop and execute long‑term digital marketing strategies across paid, owned and earned channels aligned with business goals.
• Own customer acquisition funnels and lifecycle marketing.

Performance Marketing Expertise

• Deliver a full funnel marketing approach across social media, e‑commerce, social commerce and affiliate programs that drives conversion.
• Deep knowledge of paid media channels (Google Ads, Meta Ads, LinkedIn, TikTok, etc.).
• Expertise in bidding strategies, audience segmentation and campaign optimization.

Direct Marketing and Sales Conversion

• Develop and execute direct sales models across web, app, social commerce, affiliate programs, mini program, kiosk and other channels.

Conversion Rate Optimization (CRO)

• Skilled in content optimization, A/B testing, multivariate testing, and user behavior analysis.

Analytical & Data‑Driven Decision Making

• Structural and interpretative expertise in sales, marketing and web analytics data.
• Proficiency in marketing analytics, attribution models, and ROI analysis.

Leadership & Team Management

• Proven ability to lead cross‑functional teams and manage external agencies.
• Strong mentoring and coaching skills for high‑performing teams.

Technical Acumen

• Understanding of marketing and web analytics implementation (Adobe Analytics, Google Analytics).
• Familiarity with digital and web technologies (HTML/CSS basics, tag management, ad serving tracking pixels).

Budgeting & Forecasting

• Experience in managing large‑scale digital budgets and forecasting performance outcomes.
• Allocate spend efficiently across channels based on performance.

Communication & Collaboration

• Excellent verbal and written communication skills.
• Collaborate with product, sales, creative and data teams effectively.

Customer‑Centric Mindset

• Focused on understanding customer needs and behaviors to drive engagement and conversion.
• Experience with personalization and dynamic content strategies.

Agility & Adaptability

• Comfortable working in fast‑paced environments with shifting priorities.
• Pivot strategies based on market trends and performance insights.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or related field.
• 10+ years of experience in digital marketing across regions, with at least 5 years in a leadership role focused on performance marketing. Experience in travel and/or tourism industry.
• Proven track record of driving measurable growth through paid media and conversion optimization.
• Strong analytical skills and proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, and marketing automation platforms.
• Experience with attribution modeling, customer segmentation and lifecycle marketing.
• Excellent leadership, communication and project management skills.

Technical Skill Sets

• Analytics & Reporting: Google Analytics, Adobe Analytics, Tableau, Power BI
• Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Xiao Hong Shu, WeChat, Google Campaign Manager
• Tag Management & Tracking: Google Tag Manager
• SEO & SEM tools
• Project Management tools