Assistant Brand Manager (FNB Hospitality)

EBB & FLOW PTE. LTD.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A dynamic food and beverage company in Singapore is seeking an Assistant Brand Manager to enhance and elevate brand identity and marketing strategies. The role involves leading 360 integrated marketing campaigns, managing budgets, and coordinating events. The ideal candidate has 3-5 years of experience in the F&B or lifestyle sectors, is fluent in English, and possesses strong project management skills. Familiarity with social media and digital marketing tools is essential.

Qualifications

• 3-5 years of marketing experience in F&B, nightlife, lifestyle, or brand marketing.
• Fluent in English, both written and spoken.
• Experience with social media and digital marketing platforms.

Responsibilities

• Be a brand guardian cultivating a strong identity across channels.
• Lead integrated marketing campaigns across digital and social media.
• Oversee event logistics and coordinate with Ops and Outlet teams.

Skills

Strategic thinking

Project management

Data analysis

Social media strategy

Community engagement

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Google Analytics

Meta Business Suite

CRM platforms

Adobe Photoshop

CapCut

Job description

Ebb & Flow is hiring!

At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we’re all about pushing boundaries to delight and satiate.

We’re looking for a dynamic, driven and creative Assistant Brand Manager to grow and elevate our concepts.

Have a keen interest in FNB, nightlife, good food, music and/or entertainment programming, with an ability to think strategically and translate brand vision into scroll-stopping, results-driven activations? We want to hear from you.

What you’ll be doing:

Brand, Social & Content Management

• Be a brand guardian for assigned brand(s), cultivating a strong identity across channels with a keen eye for culture, design, and storytelling
• Lead the briefing, execution and management of consumer-first 360 integrated marketing campaigns across digital, social media, PR and retail touchpoints
• Drive social media strategy, overseeing content calendars, community engagement and KOL content collaborations
• Report on social media performance, tracking engagement and conversion metrics to optimise campaigns
• Work closely with in-house creative teams and external agencies to craft compelling content
• Manage budgets, timelines, and stakeholders across multiple projects

Events & Programming Support

• Ideate and help bring to life weekly and monthly programming—from vinyl nights and themed music sets to tasting events, workshops, or cultural collabs
• Liaise with partners, artists, musicians, and community leaders to co-create unique experiences that drive footfall and buzz
• Oversee event logistics and coordinate with Ops and Outlet teams to ensure smooth execution

Growth & Partnerships

• Support brand growth through influencer/PR engagement, tastemaker outreach, and cross-collaborations with like-minded lifestyle, music, or F&B/alcohol brands
• Monitor performance of partnership campaigns with an eye on engagement, sentiment, and conversions
• Optimise our customer journey across online and offline touchpoints (social, CRM, reservation platforms, loyalty)

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of marketing experience in F&B, nightlife, lifestyle or brand marketing (agency or in-house)
• Fluent in English (written & spoken)

Who You Are

• A strategic and creative thinker who can balance big-picture vision with attention to detail
• Organised multi-tasker with strong project management skills, able to navigate ambiguity
• Keeps a finger on the pulse of trends in food, music, fashion, and culture, locally and abroad
• Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, Atlas CRM, able to translate numbers into actionable insights
• Passion for building a brand with soul and personality from the ground up
• Bonus if you’ve run or have an interest in performance marketing
• Bonus if you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro