Assistant Brand Manager

PIGEON SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading consumer goods company in Singapore seeks a driven Assistant Brand Manager to lead sales and marketing for the Lansinoh brand. The role involves managing the distributor, driving commercial growth, coordinating with the global team, and overseeing brand activities. Ideal candidates should have a degree in Marketing or Business and 4–7 years of relevant experience. Responsibilities include managing budgets, developing brand plans, and ensuring strong execution in retail.

Qualifications

• 4–7 years’ experience in brand management, marketing, or FMCG/consumer sales.
• Experience managing distributors or key accounts preferred.
• Passion for mother & baby or women’s health categories is a plus.

Responsibilities

• Drive sales growth across all channels with the appointed distributor.
• Take ownership of the Lansinoh business P&L, including budgeting and forecasting.
• Develop annual brand plans and marketing calendars.

Skills

Brand Management

Commercial Acumen

Communication Skills

Market Analysis

Education

Degree in Marketing, Business, or related field

Job description

We are looking for a driven Assistant Brand Manager to lead both sales and marketing for the Lansinoh brand in Singapore. You will manage the distributor, drive commercial growth, plan brand activities, and coordinate with the global Lansinoh team to build a strong, premium brand presence.

This is a hands‑on role suited for someone who enjoys both commercial execution and brand‑building.

Key Responsibilities

• Drive sales growth across all channels with the appointed distributor.
• Manage pricing, trade promotions, and channel strategies.
• Track monthly sell‑in / sell‑through and ensure strong execution in retail and online.
• Take ownership of the Lansinoh business P&L, including budgeting and forecasting.
• Lead daily coordination with the distributor on plans, forecasts, reporting, and execution.
• Support with training, product knowledge, and marketplace operations.
• Oversee distributor inventory levels to ensure healthy stock flow and avoid overstock/stockouts.
• Develop annual brand plans and marketing calendars.
• Build Lansinoh’s premium positioning through integrated communications (social media, digital, PR, KOLs, retailer marketing, healthcare engagement).
• Lead new product launches end‑to‑end (pricing, forecast, GTM).
• Work closely with the Lansinoh principal (HQ) and Pigeon internal teams.
• Prepare regular performance reports and insights.

Requirements

• Degree in Marketing, Business, or related field.
• 4–7 years’ experience in brand management, marketing, or FMCG/consumer sales.
• Experience managing distributors or key accounts preferred.
• Strong commercial acumen, hands‑on execution, good communication skills.
• Passion for mother & baby or women’s health categories is a plus.