Assistant Brand Business Manager

WS OPG; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global brand management firm in Singapore is seeking an Assistant Brand Business Manager to drive the performance of Ray-Ban and Fast Fashion brands across multiple markets. This role mandates strong brand strategy development, campaign execution, and performance analysis. The ideal candidate has over 5 years in marketing or brand management, preferably in fashion or luxury sectors. Join us in creating innovative brand strategies that engage consumers and enhance brand visibility.

Qualifications

• 5+ years of experience in marketing, brand or product management.
• Experience managing multi-market portfolios strongly preferred.
• Background in fashion, premium lifestyle, luxury, tech or eyewear is a strong advantage.
• Experience in business analysis, performance tracking and commercial collaboration.

Responsibilities

• Develop and drive brand business plan across multiple markets.
• Lead campaign execution and go-to-market strategy for new product launches.
• Monitor and evaluate brand performance through sell-in/sell-out data.
• Own monthly business reviews and analyze performance versus targets.
• Lead B2C activations focusing on consumer engagement.

Skills

Excellent communication

Team collaboration

Agility in complex environments

Strong analytical skills

Creative strategy development

Job description

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Vogue Eyewear, as well as a network that offers consumers high-quality vision care and best‑class shopping experiences such as Sunglass Hut and LensCrafters, and leading e‑commerce platforms. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn! Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and bring your unique perspective to our Team? Craft your career with innovation leaders. Here, we nurture talent and creativity, empowering you to reach heights in a dynamic and inclusive environment.

About The Role

We are seeking a passionate and dynamic Assistant Brand Business Manager to join our SEAK Professional Solutions (Wholesale) team in Singapore regional office. The role will focus on driving Ray‑Ban and Fast Fashion brand’s performance across multiple markets. This position is responsible for developing and deploying brand strategies, leading campaign and product launch execution, managing cross‑functional collaboration, and ensuring consistent, premium brand execution across B2B and B2C touchpoints. The role acts as a strategic partner and a key contributor to the brand’s growth, innovation and expansion.

Key Responsibilities

Brand strategy & Region ownership

• Develop and drive brand business plan in accordance with market dynamics (across 7 markets), local needs and global brand guidelines.
• Act as a brand owner for the region, ensuring consistency, premium execution and strong local impact of brand awareness.
• Translate global priorities into actionable, market‑relevant strategies that strengthen brand equity and drive sustainable growth.

Campaign deployment & Product launch

• Lead the campaign’s execution and own the go‑to‑market strategy for new product launch.
• Ensure flawless execution across all touchpoints (trade, PR, media) in line with timelines, budget and brand guidelines.
• Lead the planning and execution of media campaigns and analyze KPIs to continuously improve performance.
• Act as a key regional player with corporate teams, ensuring effective collaboration on brand strategy and assets deployment.

Brand activations & Distribution expansion

• Lead B2C activations focusing on consumer engagement and cultural relevance.
• Monitor brand activations performance and conduct post‑event reports.
• Build B2B programs targeting our wholesale partners to strengthen brand visibility and sell‑in performance.
• Partner with commercial and trade marketing teams to support distribution expansion per market, identify priority channels and growth opportunities.
• Work closely with other regional functions (PR, trade marketing, commercial) to align brand initiatives with business priorities.

Business analysis & Budget management

• Monitor and evaluate the brand’s performance through sell‑in/sell‑out data.
• Own monthly business reviews, consolidate and analyze the performance versus targets: identify risks and opportunities.
• Monitor the marketing budget, ensuring accurate allocation across markets, projects and initiatives.
• Influence stakeholders and drive alignment in a complex organization.

Experience & Qualifications

• 5+ years of experience in marketing, brand or product management.
• Experience managing multi‑market portfolios strongly preferred.
• Background in fashion, premium lifestyle, luxury, tech or eyewear is a strong advantage.
• Experience in business analysis, performance tracking and commercial collaboration.

Skills & Competencies

• An excellent communicator with the energy to engage and inspire cross‑functional teams.
• Be an active team member: collaborative, proactive and self‑driven.
• Agile and confident navigating in complex, evolving environments.
• Strong interpersonal and communication skills and ability to work across different markets and teams in a multicultural environment.
• A creative strategist with a strong execution mindset.

• Be a motivated, process‑oriented self‑starter with high attention to detail.
• Strong analytical and financial acumen.

Recruiting Process

Our recruitment process may vary; if you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion Commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.