Area Sales Manager SEAP

KONECRANES (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading international equipment manufacturer is seeking a SEAP Sales Manager to drive commercial growth across Southeast Asia Pacific. The role involves managing distributor networks, enhancing customer relationships, and executing sales strategies. Candidates should have a Bachelor’s degree in relevant fields and 2–5 years of experience in a B2B environment. Fluency in English and French is essential, along with strong negotiation and interpersonal skills. Willingness to travel 40–60% of the time is required.

Qualifications

• Minimum 2–5 years in a technical-commercial or business engineering role within an international B2B environment.
• Proven experience managing distributor networks and developing regional sales.
• Willingness to travel extensively (approx. 40–60% of working time).

Responsibilities

• Develop and expand the distribution network across SEAP.
• Strengthen customer relationships and identify new business opportunities.
• Implement commercial policy established by management.
• Represent the brand at trade shows and customer events.

Skills

Business acumen

Negotiation skills

Interpersonal skills

Customer-centric mindset

Fluency in English

Fluency in French

Education

Bachelor’s Degree in Electrical, Electromechanical Engineering, or International Business

Job description

Purpose of the Role:

The SEAP Sales Manager is responsible for driving the company’s commercial growth and strengthening its presence across Southeast Asia Pacific for Konecranes component Alpha brand channel - VERLINDE. This role involves managing distributors, developing new business opportunities, and ensuring the implementation and execution of commercial strategies established by Verlinde Management team. As part of a multinational team, the role requires close coordination with business leaders and partners in France and Europe.

Key Responsibilities:

1. Sales & Business Development

• Develop, manage, and expand the company’s distribution network across SEAP.
• Strengthen existing customer relationships while identifying new business opportunities in line with company strategy.
• Implement the commercial policy/strategy established by Verlinde Management team
• Execute the regional sales plan and achieve revenue and margin targets.
• Monitor and report market trends, competitor activities, and regional business risks/opportunities.
• Development of the turnover.

2. Distributor & Customer Management

• Take over and manage existing distributors in the region, ensuring alignment with brand and performance expectations.
• Conduct regular business reviews with distributors and support their development through sales enablement, training, and performance monitoring.
• Participate in negotiations with key customers and provide technical-commercial support as needed.

3. Brand Development & Representation

• Represent the Verlinde at trade shows, industry events, and customer visits.
• Responsible for marketing communication to enhance Verlinde’s brand visibility and communication strategy in the SEAP market.
• Organize customer seminars, trainings, events, and promotional campaigns.

4. Collaboration & Reporting

• Act as the primary liaison between SEAP region and Verlinde business leaders and partners, ensuring effective communication and alignment on strategic initiatives.
• Prepare monthly reports on regional performance, forecasts, and key account activities.
• Ensure compliance with internal sales policies, ethical standards, and company governance frameworks.

Qualifications, Skills and Experience:

• Education: Bachelor’s Degree in Electrical, Electromechanical Engineering, or International Business.
• Experience: Minimum 2–5 years in a technical-commercial or business engineering role within an international B2B environment (preferably machine tools, industrial equipment, or metallurgy).
• Proven experience managing distributor networks and developing regional sales.
• Exposure to SEAP/APAC market dynamics and customer requirements.
• Willingness to travel extensively (approx. 40–60% of working time).
• Strong business acumen with a passion for technology and innovation.
• Excellent interpersonal and negotiation skills, with a customer-centric mindset.
• Highly organized, self-driven, and results oriented.
• Fluency in English and French, both written and verbal, is required to effectively communicate with main stakeholders within Verlinde and to read and interpret commercial and technical documentation in French, as necessitated by the role.
• Culturally sensitive and able to work effectively across diverse environments.