Area Activation Planning Marketer – ISD(Industria Specialties Division) Asia

3M; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading multinational company seeks an Asia Area Activation Planning Marketer in Singapore. This role involves collaborating on integrated marketing campaigns, tracking their effectiveness, and proposing strategies for improvement. Candidates should have at least six years of marketing experience in public, private, or military sectors and possess strong digital marketing and analytical skills. The position offers opportunities to work with diverse teams and make a global impact in marketing efforts.

Qualifications

• Six years of marketing experience in a relevant environment.
• Two years of experience in integrated marketing preferred.
• Must be fluent in English.

Responsibilities

• Collaborate in planning and implementing marketing campaigns.
• Track marketing tactics and propose effective strategies.
• Regularly report on campaign outcomes and suggest improvements.
• Partner with stakeholders to localize marketing campaigns.
• Monitor campaign performance and provide insights.

Skills

Integrated marketing

Digital marketing

Content creation

Project management

Communication

Strategic thinking

Collaboration

Vendor management

Education

Bachelor's degree or higher

Tools

PowerBI

Excel

SFDC

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

The Asia Area Activation Planning (AAP) Marketer is responsible for collaborating closely with the Area Marketing Operations Leader (AMOL) & Area Portfolio Leaders (APL) and Country Activation Marketers (CAMs) in developing and executing marketing activation plans that support the division’s growth targets and adhere to marketing objectives and resources. They track the performance of marketing tactics, including demand generation, sales enablement, and channel activation, ensuring tactics align with the division's priorities and timelines. Their role involves close coordination with AMOLs, Area Portfolio Leaders and CAMs to ensure that all initiatives are integrated and effectively meet the established timing and effectiveness objectives. Ultimately, they aim to drive successful marketing outcomes by aligning strategies with the division's overarching goals.

As an Asia AAP Marketer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Collaborate with AMOL, APL & CAMs in planning, preparing, and implementing integrated marketing campaigns based on strategic priorities, budget, and timelines.
• Track marketing tactics, recording KPIs, budget, and key information, and propose effective marketing tactics using available resources and industry best practices.
• Regularly report on Activation Plan outcomes, linking tactic effectiveness to key strategies and KPIs, and make recommendations for improvement.
• Partner with internal and external stakeholders to localize and activate marketing campaigns, ensuring consistency and cost efficiency.
• Monitor live campaign performance, share results, and provide actionable insights to optimize future campaigns.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Six (6) years of marketing experience in a private, public, government or military environment
• Skills include integrated marketing (demand generation, sales enablement, channel activation), digital marketing, content creation, project management, communication, strategic thinking, collaboration, and vendor management.

Additional qualifications that could help you succeed even further in this role include:

• Two (2) years of experience in integrated marketing, including digital marketing.
• Master’s degree is preferred.
• Proven experience in planning and managing integrated marketing campaigns.
• Proficiency with marketing analytics tools (PowerBI, Excel, SFDC etc.)
• Strong analytical skills for data interpretation and decision-making.
• Experience in managing multiple projects with strong organizational skills.
• Excellent communication and collaboration abilities.
• Knowledge of digital marketing strategies, including social media and marketing automation.
• Experience in creation, adaption and localization of marketing content.
• Experience in managing marketing campaigns at an area level across multiple countries in Asia.
• Ability to manage vendor relationships and ensure quality delivery.
• Adaptability and problem-solving skills.
• Fluent in English

Work Location:

This position is open to applicants who are able to work in one of the following APAC locations. Relocation support is generally not provided for this role.

• Tokyo, Japan
• Seoul, Korea
• North Ryde, Australia
• Auckland, New Zealand
• Ang Mo Kio (AMK), Singapore

Worker Type: Permanent

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.