APAC SEO & AEO Lead — Multi-Brand Growth

Tapestry, Inc.; Singapore; Presencial; SGD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Tapestry, Inc. seeks an experienced Senior SEO Lead to own the end-to-end SEO/AEO strategy for Coach and Kate Spade New York across APAC markets. You will partner with regional eCommerce leadership to set targets, measure traffic, rankings and revenue, and translate insights into action.

Lead technical SEO efforts, optimize content and localization, and manage international configurations. You will partner with engineering, marketing and localization teams to drive regional search performance.

Formación

• 7+ years of SEO experience across APAC markets, preferably in retail, fashion, luxury or eCommerce.
• Proven track record improving organic traffic, rankings and revenue across multi-brand properties.
• Hands-on experience with SEO/AEO tools and analytics; strong technical SEO expertise including hreflang and international setup.

Responsabilidades

• Own end-to-end SEO/AEO strategy and roadmap for Coach and Kate Spade New York across APAC markets.
• Lead technical SEO/AEO initiatives across regional sites and coordinate with engineering and platform teams.
• Drive content and on-page SEO, with localization aligned to local languages and scripts.
• Manage market-specific SEO configurations beyond Google and monitor regional search engines.
• Own performance reporting and forecasting, translating data into actionable insights for leadership.
• Collaborate with paid search, social, and CRM teams to ensure cohesive search strategy and KPIs.

Conocimientos

Fluent English

Stakeholder management

Analytical mindset

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Google Search Console

GA4

Adobe Analytics

Screaming Frog

Ahrefs

SEMrush

BrightEdge

Descripción del empleo

Tapestry, Inc. seeks an experienced Senior SEO Lead to own the end-to-end SEO/AEO strategy for Coach and Kate Spade New York across APAC markets. You will partner with regional eCommerce leadership to set targets, measure traffic, rankings and revenue, and translate insights into action.

Lead technical SEO efforts, optimize content and localization, and manage international configurations. You will partner with engineering, marketing and localization teams to drive regional search performance.