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A global medical technology company in Singapore is seeking an APAC Scientific Marketing Director to lead strategic marketing initiatives across the region. This role involves engaging with key opinion leaders (KOLs), implementing marketing strategies, and ensuring alignment with global objectives. The ideal candidate will have 10-15 years of experience in the IVD industry and proven capabilities in driving successful marketing outcomes.
The APAC Scientific Marketing Director will lead the strategic development and execution of scientific marketing initiatives across the Asia-Pacific region. This role ensures alignment with global marketing objectives, drives scientific engagement with key opinion leaders (KOLs), and supports business growth by translating scientific insights into impactful marketing strategies.
Develop and implement regional scientific marketing strategies aligned with global objectives.
Lead scientific communication initiatives, including congresses, webinars, advisory boards, and publications.
Engage with KOLs, healthcare professionals, and scientific communities to understand trends and unmet needs.
Support product launches and lifecycle management by providing scientific guidance and marketing input.
Collaborate closely with cross-functional teams including Sales, Marketing, Customer support, and Regulatory Affairs.
Oversee regional publication planning and scientific content development.
Design and deliver commercial training programs for internal teams to enhance scientific and product knowledge.
Lead and mentor the Scientific Affairs teams across APAC subsidiaries, ensuring alignment with regional scientific and marketing strategies.
Monitor competitive landscape and scientific advancements to inform marketing strategies.
Ensure all scientific marketing activities comply with local regulations and ethical standards.
Preferred Language: English and Korean