APAC Marketing Manager

TEPG PTE. LTD.; Serangoon Garden Circus; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in APAC is seeking an experienced APAC Marketing Manager to drive integrated marketing campaigns aimed at customer growth and revenue generation. This role requires more than 5 years of experience in the Fire Protection industry, with strong communication and presentation skills. The successful candidate will engage with industry associations and manage various marketing initiatives. The position offers competitive salary, comprehensive benefits, and a collaborative team environment.

Benefits

Competitive salary

Paid vacation/holidays/sick time

Comprehensive benefits package

On the job/cross training opportunities

Collaborative team environment

Dedication to safety through Zero Harm policy

Qualifications

• More than 5 years’ experience executing integrated marketing campaigns that drive revenue.
• Experience in the Fire Protection industry and digital marketing strategies.
• Strong presentation skills with fluency in English.

Responsibilities

• Deliver downstream marketing programs to drive customer growth.
• Execute integrated marketing campaigns across APAC region.
• Engage with industry associations to advance commercial goals.

Skills

Integrated marketing campaign execution

Fluency in English

Data-driven marketing

Presentation skills

Stakeholder management

Job description

What you will do:

As APAC Marketing Manager, you will partner with APAC business leadership to deliver downstream marketing programs that drive customer growth, new client acquisition & sales revenue. He or she must be a strong collaborative leader who can work cross-functionally delivering continuous improvement and optimization of digital and traditional marketing channels. You will develop and deliver sales enablement, demand generation, event management, account-based marketing, and channel marketing programs that are aligned to regional revenue and strategic goals. This energetic and data driven marketer will have a proven ability to identify opportunities and deliver effective marketing programs across the APAC region to generate results.

How you will do it:

Growth Focused

• Execute, analyze, and continually optimize integrated marketing campaigns for the APAC region that drive customer growth, new client acquisition & sales revenue
• Align with internal teams across marketing, sales, and product to build consistent market awareness programs that amplify Fire Protection growing portfolio within APAC region
• Actively engage with APAC Fire Protection industry associations, academia, and influencers, establishing respect, and advancing regional commercial goals
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Develop and monitor sound metrics to accurately analyze the success of campaigns and report results
• Provide support to sales leadership with sales enablement assistance to customer accounts across APAC
• Develop a deep understanding of competitive retail strategies, messaging, products and services in order to differentiate and enhance Fire Protection Solutions positioning in content and presentations
• Utilize APAC customer account and Fire Protection’s solution portfolio knowledge to identify account-based marketing opportunities and work with sales and marketing team on strategy and execution to deliver designed outcomes

Lead Generation and Sales Enablement

• Plan and execute digital and physical events as elements of campaigns that drive customer interaction and demand gen opportunities such as industry conferences, customer advisory boards and webcasts
• Firmly understand and track team lead generation goals and outcomes
• Optimize lead processes for the APAC region as the organization continues to grow and evolve

Communications

• Work with key members across the business unit to understand sales needs and align on marketing deliverables needed to achieve commercial goals
• Communicate campaign programs and tactics in a highly matrixed organization for internal buy-in and alignment, localizing the content for APAC where possible
• Create digital selling tools and training to amplify campaign tactics and deliverables
• Utilize Fire Protection industry knowledge to recognize and drive thought leadership and positioning opportunities that differentiate Fire Protection

Partner and Channel Marketing

• Assist in coordinating and facilitating channel marketing programs that align with regional sales goals and focus
• Transform Fire Protection specific content and campaigns to assets that can be leveraged by our partner network to drive profitable customer acquisition
• Support the APAC region internal communications to ensure alignment on new campaigns, initiatives, and content

What we look for:

• More than 5 years’ experience executing integrated marketing campaigns that drive revenue
• Experience in the Fire Protection industry, digital, traditional marketing strategies and marketing in the high-tech industry
• Knowledge in marketing SaaS business models
• Experience in creating and rolling out social selling tools, driving demand generation tactics from lead generation to nurture and reporting
• Strong presentation skills with fluency in English
• Must be a self-starter who isn’t afraid to try new things and take our organization where it has never been before
• Data-driven and results driven marketer
• Ability to manage multiple initiatives in a fast-paced culture
• Comfortable to work with different senior stakeholders in a global matrix organization.
• Experience with managing PR / communications agencies preferred
• Ability to travel 20% of the time across the region, or whenever necessary

What we offer:

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy