APAC Brand & Communications Leader

Daiichi Life Asia Pacific; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Daiichi Life Asia Pacific Pte. Ltd. seeks a Senior Manager - Brand & Communications to lead branding and external communications for the APAC region.

This high-impact role coordinates with global and local teams to ensure a consistent brand presence across diverse markets and regulatory environments. The successful candidate will drive campaigns, manage media relations, and shape corporate reputation while aligning regional efforts with Daiichi Life’s strategic objectives across Asia Pacific.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• MBA or Master’s degree would be advantageous.
• 12 to 15 years of relevant branding/marketing communications experience.
• Experience in multinational, matrix organisations.
• Strong media relations experience with PR agencies.
• Data-driven mindset with ability to measure brand performance.

Responsibilities

• Develop and implement Asia Pacific branding strategy aligned with global brand guidelines.
• Drive brand awareness and equity across the APAC region through integrated campaigns.
• Act as regional brand custodian ensuring consistent guidelines across units.
• Guide local teams on adaptation for cultural and market relevance.
• Lead external communications initiatives including PR campaigns and media relations.
• Collaborate with Japan HQ to align regional plans with corporate strategy.

Skills

Brand strategy

Media relations

Stakeholder management

Education

Bachelor’s degree in Marketing/Communications/Business

MBA advantageous

Job description

Daiichi Life Asia Pacific Pte. Ltd. seeks a Senior Manager - Brand & Communications to lead branding and external communications for the APAC region.

This high-impact role coordinates with global and local teams to ensure a consistent brand presence across diverse markets and regulatory environments. The successful candidate will drive campaigns, manage media relations, and shape corporate reputation while aligning regional efforts with Daiichi Life’s strategic objectives across Asia Pacific.