APAC B2B CRM Lead — Growth & Lifecycle Marketing

Wise; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. You will own a prioritized CRM roadmap, drive acquisition and activation, and work closely with Sales and Marketing to create scalable, localized lifecycle campaigns.

You will lead cross-channel comms (email, push, in-app), deliver end-to-end journeys, and partner with Analytics to quantify impact. This role requires strong stakeholder management and a customer-first mindset.

Qualifications

• 5+ years CRM or lifecycle marketing with B2B acquisition/nurture outcomes and ownership.
• Experience leading a high-growth CRM team.
• Strong track record in cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning and execution of large-scale lifecycle campaigns.
• Customer-first mindset with ability to segment customers effectively.
• Excellent communication skills with cross-functional stakeholders.
• Self-starter with autonomous, impact-driven work style.
• Technically-savvy with a creative approach to messages.
• Strong analytical mindset and data-driven decision making.
• Regional/global experience adapting strategies across markets.

Responsibilities

• Own a regional B2B CRM roadmap balancing acquisition, onboarding and activation with long-term value.
• Partner with Sales on audience targeting, lead handover, and feedback on lead quality.
• Link ATL/Brand campaigns to lead capture, nurture and conversion journeys.
• Deliver acquisition and switching journeys with local adaptation of propositions and tone.
• Execute end-to-end campaigns (email, push, in-app) with segmentation and testing.
• Collaborate with Analytics to measure pipeline, conversion and impact.
• Oversee campaign prioritization, stakeholder communications, and delivery standards.

Skills

CRM strategy

Team leadership

Cross-channel comms

Lifecycle campaigns

Customer-centric

Verbal & written comms

Stakeholder management

Autonomy

Technical mindset

Analytics

Regional/global experience

Campaign delivery

Tools

SQL

Liquid

Job description

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. You will own a prioritized CRM roadmap, drive acquisition and activation, and work closely with Sales and Marketing to create scalable, localized lifecycle campaigns.

You will lead cross-channel comms (email, push, in-app), deliver end-to-end journeys, and partner with Analytics to quantify impact. This role requires strong stakeholder management and a customer-first mindset.