Analytical Lead, Large Customer Sales - Singapore

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 85,000 - 120,000; Full time

Job summary

A leading multinational technology company in Singapore is hiring for a role in their Planning and Measurement team. The position involves developing measurement strategies for clients across various sectors. Ideal candidates will have a background in media analytics, strong analytical skills, and experience with Google advertising products. Join a dynamic team where you'll influence marketing effectiveness and drive business results.

Qualifications

• 5 years of experience in media analytics or advertising business.
• Experience with marketing measurement techniques like MMM and MTA.
• Strong problem-solving and communication skills.

Responsibilities

• Build relationships with clients to understand their measurement needs.
• Develop customized measurement frameworks for clients.
• Design and execute A/B tests to optimize campaign performance.
• Collaborate with Google Business and Product teams.
• Stay updated on industry trends and share insights.

Skills

Media analytics

Statistical analysis

Data visualization

Digital media and marketing

Problem-solving

Communication

Education

Bachelor's degree in Engineering, Mathematics, Statistics, or related field

Tools

SQL

R

Python

Google Ads

Google Analytics

Firebase

Job description

Product area

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Job description

The Planning and Measurement team at Google is a part of the advertising business, ensuring that the clients understand the value and impact of their campaigns.

In this role, you will join the team and help drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel. You will be a trusted advisor and consultant, working with internal teams and external clients to develop and implement measurement strategies. You will leverage Google's data and technology to provide insights that improve advertising effectiveness and drive business results. You will have a strong problem-solving and thinking skills, with datasets and data tools, and the work cross-functionally with advertisers, business teams, and other members of the Product Specialist team.

Job responsibilities

• Build relationships with client stakeholders, understand their business goals and measurement needs. Craft media plan guidance across performance and brand.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions. Conduct analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
• Partner with Google Business teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Stay up to date with the industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.

Minimum qualifications

• Bachelor's degree in Engineering, Mathematics, Statistics, Analytics, Economics, or a related quantitative field, or equivalent practical experience.
• 5 years of experience in media analytics, advertising business, digital media and marketing, consulting or financial analysis.

Preferred qualifications

• 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
• Experience with Google's measurement products (e.g., Google Ads, Google Analytics, Firebase) and third-party platforms like Appsflyer, Branch, and Adjust.
• Experience in statistical analysis and data visualization with SQL, R, or Python, with excellent problem-solving skills.
• Experience presenting insights to executive stakeholders and collaborating in decision-making with excellent communication skills.
• Knowledge of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.