Analytical Lead, Large Customer Sales - Singapore

Google Inc.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading tech company in Singapore is seeking a professional for their Planning and Measurement team. The role involves developing measurement strategies, analyzing campaign performance data, and collaborating with internal and external teams to improve advertising effectiveness. Ideal candidates have a quantitative background, media analytics experience, and strong problem-solving skills.

Qualifications

• 5 years of experience in media analytics, advertising business, digital media and marketing, consulting or financial analysis.
• Experience presenting insights to executive stakeholders.

Responsibilities

• Build relationships with client stakeholders and understand their business goals.
• Develop customized measurement frameworks and roadmaps for clients.
• Design and execute A/B and multivariate tests to optimize campaign performance.
• Partner with various teams to drive product innovation.
• Stay up to date with industry trends and share insights with clients.

Skills

Relationship building

Statistical analysis

Problem solving

Communication skills

Education

Bachelor's degree in Engineering, Mathematics, Statistics, Analytics, Economics, or a related quantitative field

Tools

Google Ads

Google Analytics

SQL

R

Python

Job description

Product area

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Job description

The Planning and Measurement team at Google is a part of the advertising business, ensuring that the clients understand the value and impact of their campaigns.

In this role, you will join the team and help drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel. You will be a trusted advisor and consultant, working with internal teams and external clients to develop and implement measurement strategies. You will leverage Google's data and technology to provide insights that improve advertising effectiveness and drive business results. You will have a strong problem-solving and thinking skills, with datasets and data tools, and the work cross-functionally with advertisers, business teams, and other members of the Product Specialist team.

Qualifications

Job responsibilities

• Build relationships with client stakeholders, understand their business goals and measurement needs. Craft media plan guidance across performance and brand.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions. Conduct analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
• Partner with Google Business teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Stay up to date with the industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.

Minimum qualifications

• Bachelor's degree in Engineering, Mathematics, Statistics, Analytics, Economics, or a related quantitative field, or equivalent practical experience.
• 5 years of experience in media analytics, advertising business, digital media and marketing, consulting or financial analysis.

Preferred qualifications

• 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
• Experience with Google's measurement products (e.g., Google Ads, Google Analytics, Firebase) and third-party platforms like Appsflyer, Branch, and Adjust.
• Experience in statistical analysis and data visualization with SQL, R, or Python, with excellent problem-solving skills.
• Experience presenting insights to executive stakeholders and collaborating in decision-making with excellent communication skills.
• Knowledge of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.