Analytical Lead, Large Customer Sales

Google; Singapore; On-site; SGD 85,000 - 100,000; Full time

Job summary

A leading tech company in Singapore is seeking an experienced media analytics professional to join its Planning and Measurement team. In this role, you will develop measurement frameworks across clients in various sectors, leveraging Google's data and tools to enhance advertising effectiveness. Candidates should have a Bachelor's degree and at least 5 years of relevant experience with strong analytical and communication skills.

Qualifications

• 5 years of experience in media analytics, advertising business, or related fields.
• Experience with marketing measurement and attribution techniques.
• Knowledge of digital advertising metrics and methodologies.

Responsibilities

• Build relationships with client stakeholders and understand their measurement needs.
• Develop customized measurement frameworks and conduct analysis of campaign performance.
• Design A/B tests to optimize campaign performance.

Skills

Media analytics

Data visualization

Statistical analysis

Communication skills

Education

Bachelor's degree in a quantitative field

Tools

Google Ads

Google Analytics

SQL

R

Python

Job description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google’s sponsorship of a visa.

Minimum qualifications

• Bachelor's degree in Engineering, Mathematics, Statistics, Analytics, Economics, or a related quantitative field, or equivalent practical experience.
• 5 years of experience in media analytics, advertising business, digital media and marketing, consulting or financial analysis.

Preferred qualifications

• 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
• Experience with Google’s measurement products (e.g., Google Ads, Google Analytics, Firebase) and third‑party platforms like Appsflyer, Branch, and Adjust.
• Experience in statistical analysis and data visualization with SQL, R, or Python, with excellent problem‑solving skills.
• Experience presenting insights to executive stakeholders and collaborating in decision‑making with excellent communication skills.
• Knowledge of digital advertising metrics, methodologies, and technologies including attribution, geo‑experiments, incrementality and online‑to‑offline measurement.

About the job

The Planning and Measurement team at Google is a part of the advertising business, ensuring that the clients understand the value and impact of their campaigns.

In this role, you will join the team and help drive better measurement practices across a portfolio of clients in e‑commerce, gaming and travel. You will be a trusted advisor and consultant, working with internal teams and external clients to develop and implement measurement strategies. You will leverage Google’s data and technology to provide insights that improve advertising effectiveness and drive business results. You will have strong problem‑solving and thinking skills with datasets and data tools, and work cross‑functionally with advertisers, business teams, and other members of the Product Specialist team.

Responsibilities

• Build relationships with client stakeholders, understand their business goals and measurement needs, and craft media plan guidance across performance and brand.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google’s measurement solutions. Conduct analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
• Partner with Google Business teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Stay up to date with industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.