Analyst and Public Relations Marketing Associate

NEXTLABS INTERNATIONAL PRIVATE LIMITED; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading provider of information risk management software in Singapore seeks a Marketing Specialist to cultivate relationships with industry analysts, develop marketing messaging, and execute targeted AR programs. Candidates should have a relevant bachelor's degree and experience in social media management and technical writing. Interested applicants can send their resumes to [e-mail].

Qualifications

• Bachelor's degree in marketing, communications, business, or related field required.
• Experience in marketing messaging and developing messaging architecture.
• Proficient in using social media platforms, management tools, and analytics.
• Willingness to learn how to use new tools and programs.

Responsibilities

• Cultivate and maintain strong relationships with industry analysts.
• Prepare analyst briefings and messaging documents.
• Create tailored materials for analysts to inform product positioning.
• Collaborate with marketing to shape campaign narratives.

Skills

Analyst relations

Social media management

Technical writing

Graphic design

SEO knowledge

Email campaign management

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Illustrator

Photoshop

InDesign

Canva

Job description

NextLabs® (www.nextlabs.com) is the leading provider of information risk management (IRM) software for large enterprises. Our customers include many prominent enterprises in Aerospace & Defense, Financial Services, and High-Tech Manufacturing and Engineering industries. NextLabs partners with industry leaders such as SAP, Microsoft, IBM, HCL Axon, and CSC to deliver industry-focused solutions to meet customers' governance, risk, and compliance requirements.

As our business continues to grow, we need to refine our marketing approach to meet the needs of an expanding client base in the face of increasing competition.

Responsibilities

• Cultivate and maintain strong, strategic relationships with key industry analysts
• Develop and execute AR programs aligned with corporate objectives and go-to-market plans
• Prepare analyst briefings and messaging documents
• Schedule and manage analyst briefings, inquiries, strategy sessions, and advisory days to ensure accurate and positive coverage
• Create tailored materials for analysts and leverage their insights to inform product positioning, messaging, and competitive strategy
• Write press releases and executive quotes
• Response to media inquiries with on-brand soundbites
• Develop FAQs, fact sheets, and talking points
• Collaborate with marketing to shape campaign narratives

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• Experience in marketing messaging and developing messaging architecture
• Experience in analyst relations and PR
• Proficient in use of social media platforms, management tools, and analytics
• Able to write about technical topics to an uninformed audience
• Experience with implementation and use of email campaign management tools
• Experience writing in longform and blog style format
• Proficient knowledge of SEO and SEM
• Demonstrable graphic design skills (Illustrator, Photoshop, InDesign, and Canva)
• Willingness to learn how to use new tools and programs

Interested candidates may email resume [e-mail].