AI Product Marketing Strategy Manager — Brand & GTM

WILD DYNASTY PTE. LTD.; Singapore; Hybrid; SGD 20,000 - 60,000; Full time

Job summary

A Singapore-based startup is seeking a Marketing Strategy Manager / Assistant Manager to shape go-to-market plans for a new AI product. This role involves developing marketing strategies, overseeing digital campaigns, and enhancing brand reputation. Ideal candidates have 4–7 years of marketing experience, especially in tech or SaaS, and must have strong skills in brand building and communication. The position requires an independent and proactive approach, with some days in the office each week.

Qualifications

• 4–7 years of relevant marketing experience in B2C or B2B sectors.
• Proven experience in brand reputation management.
• Strong skills in marketing strategy and campaign planning.

Responsibilities

• Develop and execute marketing strategies for the new AI product.
• Build and strengthen the brand image in the market.
• Plan and oversee digital marketing campaigns.
• Conduct market and competitor research for strategy refinement.
• Monitor brand feedback and suggest actions for reputation enhancement.
• Track and report on key marketing metrics.

Skills

Marketing strategy development

Brand building

Digital campaigns

Market research

Data analysis

Communication skills

Job description

A Singapore-based startup is seeking a Marketing Strategy Manager / Assistant Manager to shape go-to-market plans for a new AI product. This role involves developing marketing strategies, overseeing digital campaigns, and enhancing brand reputation. Ideal candidates have 4–7 years of marketing experience, especially in tech or SaaS, and must have strong skills in brand building and communication. The position requires an independent and proactive approach, with some days in the office each week.