Adobe Campaign Classic Technical Specialist

SAMSUNG SDS ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology solutions company in Singapore seeks an experienced professional for a role focused on implementing and managing campaigns while ensuring data privacy compliance. The ideal candidate will have a Bachelor's degree in Marketing, at least 3 years of relevant experience, and strong knowledge of Adobe Campaign Classic. Responsibilities include overseeing platform operations, providing training, and ensuring best practices in data management. Strong communication skills in English are required, and knowledge of Chinese is a plus.

Qualifications

• 3+ years of experience in CRM operations, with 2+ years in Adobe Campaign Classic.
• Familiarity with data protection regulations and best practices.
• Proven ability to manage multiple priorities in a collaborative setting.

Responsibilities

• Implement end-to-end campaign development and execution.
• Manage platform operations and ensure data privacy compliance.
• Document processes and provide team training.

Skills

Adobe Campaign Classic experience

CRM operations knowledge

Analytical skills

HTML, CSS, SQL, JavaScript

Data protection regulations

Project management skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Campaign Classic

JIRA

Job description

Roles & Responsibilities

• Implement end-to-end development and execution of campaigns, data workflows, and platform enhancements.
• Manage platform operations tasks. Monitor SLA compliance and coordinate with HQ and cross-functional teams (Marketing Ops, Data, Platform) for rapid issue resolution.
• Clarify, consolidate, develop, and validate system enhancements, such as webforms and data integration with other data sources, etc.
• Oversee data quality and accuracy within the CRM system, configure schema, handle local data import/export, manage typology rule, monitor batch jobs, implement API connections, test data ingestion and event triggers.
• Ensure data handling of all campaigns align with data privacy regulations (e.g., GDPR, PDPA) and organizational security policies.
• Document processes and provide training to team members and users for best practices and effective system usage.
• Offer technical consultancy to business teams on campaign execution and system functionalities.
• Oversee and manage Adobe Campaign Classic and Adobe Real-Time CDP operations and development.

Requirements

• Bachelor's degree in Marketing, or a related field.
• 3 years of experience in CRM operation, marketing automation, or related fields, with at least 2 years of Adobe Campaign Classic v7/8 experience.
• In-depth knowledge of Adobe Campaign Classic and Adobe RT-CDP, including implementation, configuration, and troubleshooting.
• Strong understanding of customer segmentation, real-time data processing and CRM integrations across different systems for seamless data flow and improved customer insights.
• Strong analytical mindset, with the ability to diagnose platform and operational issues, with a proactive approach to solutions.
• Ability to manage multiple priorities, timelines, and stakeholders, ensuring projects are delivered on time and within scope.
• Strong verbal and written communication skills in English to engage technical and non-technical stakeholders effectively. Chinese language skills will add additional points.
• Familiarity with data protection regulations and best practices.
• Certification in Adobe Campaign Classic v7/8 and RT-CDP.
• Experience with Adobe Experience Platform (AEP), Query Service, SegmentBuilder, and Identity Services.
• Proficient in HTML, CSS, SQL, JavaScript, or and APIs related to Adobe Experience Cloud.
• Strong knowledge of email marketing best practices, cross-channel execution (including SMS and Push notification), data security requirements, email databases, segmentation and matrix.
• Familiarity with JIRA or similar project tracking tools.
• Background in marketing analytics and customer journey mapping.
• Detail oriented, organized, and a multi-tasker.
• Ability to work independently, and collaboratively in a cross-cultural and global environment.