Ad Operations Associate Manager

ACCSS DIGITAL PTE. LTD.; Serangoon Garden Circus; On-site; SGD 60,000 - 75,000; Full time

Job summary

A digital advertising company in Singapore is looking for an Ad Operations Associate Manager to oversee and optimize digital advertising campaigns across platforms like Google Ads and social media. The ideal candidate will manage campaign performance, provide insights, and serve as a point of contact for clients. Strong analytical skills and familiarity with advertising tools are required. This role emphasizes collaboration and innovation within a fast-paced environment.

Qualifications

• 2-3 years of experience in managing digital ad campaigns.
• Expertise in data analysis tools to generate insights.
• Ability to present complex data clearly.

Responsibilities

• Plan, execute, and optimize campaigns across various platforms.
• Generate comprehensive campaign reports with performance metrics.
• Manage client expectations and deliver regular updates.

Skills

Digital ad campaign management

Analytical skills

Google Ads

Social Media Ads

Client management

Tools

Google Analytics

Facebook Ads Manager

Excel

Google Data Studio

Tableau

Job description

Job Title: Ad Operations Associate Manager
Department: Ad Ops
Reports To: Assoc Director, Digital Media

Primary Purpose

We are seeking a highly motivated and detail-oriented Ad Operations Associate Manager to oversee and optimize digital advertising campaigns across platforms such as Google Ads, Social Media Ads (Meta, LinkedIn, etc.), Programmatic Ads, and other digital channels. The ideal candidate will be responsible for campaign setup, monitoring, performance analysis, and reporting, ensuring all campaigns meet client objectives and deliver measurable results.

This role requires a strategic thinker with strong analytical skills, the ability to interpret campaign data, and provide actionable insights to improve performance. The Ad Operations Associate Manager may also be the primary point of contact for clients, managing expectations, addressing concerns, and ensuring campaign success.

Key Responsibilities

• Campaign Management:
  • Plan, execute, and optimize digital ad campaigns across Google Ads, Social Media, Programmatic, and other digital platforms.
  • Ensure campaigns are set up correctly, targeting the right audience, and aligned with client objectives.
  • Monitor daily performance, adjust bids, budgets, and targeting to maximize ROI.
• Reporting & Insights:
  • Generate comprehensive campaign reports with performance metrics, trends, and actionable insights.
  • Analyze data to identify opportunities for optimization and growth.
  • Present findings and recommendations to clients and internal stakeholders.
• Client & Stakeholder Management:
  • May serve as the main point of contact for clients, managing expectations and providing regular updates.
  • Ensure campaigns meet KPIs and performance benchmarks as per the brief.
  • Address client concerns and provide strategic solutions to improve campaign outcomes.
• Collaboration & Innovation:
  • Work closely with cross-functional teams (Business, Creative, Insights) to ensure seamless campaign execution.
  • Stay updated on industry trends, emerging ad technologies, and best practices to drive innovation.

Qualifications & Skills

• 2-3 years of hands-on experience in managing digital ad campaigns (Google Ads, Meta Ads, Programmatic, etc.).
• Strong analytical skills with expertise in Google Analytics, Google Ads, Facebook Ads Manager, DSPs, and other ad platforms.
• Proficiency in data analysis tools (Excel, Google Data Studio, Tableau, etc.) to generate insights.
• Excellent communication skills, with the ability to present complex data in a clear and actionable manner.
• Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
• Preferred experience in client-facing roles, managing expectations and delivering results.

Preferred Qualifications

• Certification in Google Ads, Meta Blueprint, or Programmatic Advertising.
• Familiarity with ad trafficking tools (Google Campaign Manager, DV360, etc.).
• Knowledge of A/B testing methodologies and conversion rate optimization.

Key Stakeholders

Internal: ACCSS Business Team, ACCSS Account Team, ACCSS Ad Ops Team, ACCSS Creative Team, ACCSS Insights Team

External: Work with agencies, direct clients and 3rd party vendors