Acquisition Growth Specialist — Data-Driven & AI-Enabled

MoneySmart Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading personal financial portal is looking for an Acquisition Marketing Specialist in Singapore. This role focuses on driving cost-efficient growth through performance marketing channels like paid search and social media. You will lead campaigns and report to the Acquisition Marketing Lead while managing a small team. A bachelor's degree and 1–3 years of relevant experience in fintech or marketing are preferred. Join us to help consumers make better financial decisions.

Qualifications

• 1–3 years of experience in performance or acquisition marketing, preferably in fintech, e-commerce, or marketing agency.
• Experience managing digital marketing campaigns in-house or in an agency.
• Certifications like Google Ads or Meta Blueprint are advantageous.

Responsibilities

• Drive cost-efficient acquisition growth for MoneySmart Singapore.
• Lead performance marketing campaigns across various channels.
• Own reporting and forecasts for your assigned business unit.

Skills

Campaign management

Google AdWords

Meta Business Manager

TikTok Ads Manager

Email marketing platforms

Google Analytics

AI tools

Communication

Performance insights

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Braze

Job description

A leading personal financial portal is looking for an Acquisition Marketing Specialist in Singapore. This role focuses on driving cost-efficient growth through performance marketing channels like paid search and social media. You will lead campaigns and report to the Acquisition Marketing Lead while managing a small team. A bachelor's degree and 1–3 years of relevant experience in fintech or marketing are preferred. Join us to help consumers make better financial decisions.