Account Manager (Digital Transformation)

The Smart Local (TSL) Media Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading media group located in Singapore is seeking an experienced Account Manager to lead marketing initiatives and manage client relationships. The role focuses on executing integrated campaigns and driving digital transformation strategies. The ideal candidate will have 4-5 years of experience in account management, a Bachelor's degree in marketing, and a proven track record in building client relationships. This position offers an exciting opportunity to work collaboratively and mentor junior team members in a dynamic environment.

Qualifications

• 4-5 years of experience in account management in a social media or creative agency.
• Proven track record of building and maintaining strong client relationships.
• Strong analytical skills and experience using data to inform campaign strategy.

Responsibilities

• Lead marketing initiatives and manage client relationships.
• Execute integrated campaigns and apply digital strategies.
• Collaborate with cross-functional teams to deliver campaigns.

Skills

Account management

Client relationship management

Digital strategy

Campaign execution

Analytical skills

Mentorship

Education

Bachelor's degree in marketing, advertising, or a related field

Job description

About The Role

This position will be based in our Singapore office located in Kallang Bahru

We are seeking someone to lead marketing initiatives in Singapore, with potential responsibilities beyond the region, and with experience in digital transformation to drive innovative strategies and optimise digital platforms.

You will manage client relationships, execute integrated campaigns, and apply digital strategies to boost campaign performance, client engagement, and deliver creative marketing solutions.

What You Will Do

• Build and maintain strong client relationships, ensuring client satisfaction and retention
• To grow company revenue through retention and proactive strategic upsell/cross-sell opportunities
• Lead the development and execution of integrated campaigns, with a focus on digital transformation, including building apps and websites
• Identify and pursue new client opportunities to expand digital services portfolio
• Collaborate with creative and technical teams to develop innovative digital solutions
• Understand the business value in different campaigns and allocate your time and efforts accordingly to monitor and gatekeep the quality of the campaigns
• Be an extremely effective communicator able to balance clients needs and happiness against required steps to drive campaign success
• Proactively manage, plan and strategise account plans in order to grow key accounts
• Able to independently and critically create compelling proposals and accurate budgets, whilst effectively lead a client meeting on your own and secure buy-in from prospective clients
• Manage client budgets, campaign margins and forecast pipeline
• Collaborate with cross-functional teams including Sales, Project Management, and media planning and buying to ensure campaigns are delivered on time and on budget
• Where necessary this also includes the involvement and collaboration of wider TSL teams including and not limited to: Content Strategy, Creative, Editorial, Video
• Use data and insights to inform campaign strategy and optimize performance, also ensuring that campaign reporting is effective and succinct
• Stay up-to-date with industry trends, technologies, and best practices
• Provide leadership and mentorship to junior team members

The Successful Candidate Should Have

• At least 4-5 years of experience in account management in a social media agency or creative agency environment
• Bachelor's degree in marketing, advertising, or a related field
• Strong experience in developing and executing digital and web solutions/ campaigns
• Proven track record of building and maintaining strong client relationships
• Passionate about tech, pop culture, trends, content, KOLs and social media
• Strong understanding of social media metrics, benchmarks and analysis
• Strong written and verbal communication skills, with the ability to present and defend creative concepts and strategies
• Strong analytical skills and experience using data to inform and optimize campaign strategy
• Proven ability to work effectively in a fast-paced, deadline-driven environment
• Experience in mentoring junior staff
• A passion for staying up-to-date with industry trends, technologies, and best practices
• Fluent written and spoken English, a second Asian language would be an advantage