Account-Based Marketing Specialist (Tech MNC /ABM / DemandBase)

Adecco Personnel Pte Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading staffing agency in Singapore is seeking an Account-Based Marketing (ABM) Specialist. The role involves developing and executing ABM campaigns across various regions, leveraging digital channels, and measuring campaign performance. Ideal candidates should have a strong marketing background, with 2-3 years of ABM experience and knowledge of tools like Demandbase One and Salesforce. This position is contract-based and immediate availability is preferred.

Qualifications

• Strong marketing background with a focus on ABM.
• 2-3 years of experience in account-based marketing.
• Ability to create successful marketing campaigns.

Responsibilities

• Develop and execute ABM campaigns across SEA, India, Korea, and ANZ.
• Create and optimize ABM campaigns across digital channels.
• Measure and track performance of ABM efforts.

Skills

Strong marketing background

2-3 years of account-based marketing experience

Experience with email campaigns

Knowledge of Demandbase One

Tech industry background

Knowledge of Salesforce

Knowledge of Marketo

Tools

Salesforce

Marketo

Demandbase One

Drupal

Job description

Account-Based Marketing (ABM) Specialist

A leading tech MNC

The Opportunity

• Adecco is partnering our client, one of the world's largest tech organizations
• We are looking for an Account-Based Marketing (ABM) Specialist
• The role will start out as a contract
• Candidates who are immediately available / able to start work within short notice will be preferred

The Talent

• Strong marketing background
• Ideally with 2-3 years of account-based marketing (ABM) experience
• Experience creating and delivering emails, events, webinars, and marketing campaigns that produce results
• Tech industry background will be ideal
• Martech tools knowledge eg. Salesforce and Marketo is preferred
• Knowledge of/experience in using Demandbase One (DB1) is required (or similar tools like 6Sense, RollWorks, etc)

Job Description

• Develop and execute 1:many and 1:few ABM campaigns and plays by partnering with Country Marketing Teams across SEA, India, Korea and ANZ
• Create, optimize, and analyze ABM campaigns on digital channels, webinars, emails and customized landing pages to drive ABM engagement
• Leverage several MarTech tools to build, execute, and optimize ABM efforts, including Demandbase One, Marketo, Drupal (CMS), Highspot and Salesforce
• Measure and track the performance of ABM campaigns with reports and analysis to optimize efforts toward pipeline goals

Next Step

• Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, etc.) and expected package
• Send your resume to [e-mail]
• All shortlisted candidates will be contacted

Liu XinYang