360 Marketing Leader — Data-Driven Growth in Travel Retail

Changi Airport Group; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading airport services company in Singapore seeks an experienced Sales and Marketing Manager to drive growth in travel retail. The ideal candidate will own marketing initiatives targeting Chinese travelers, leveraging data analytics and strategic partnerships. Candidates should have 7-10 years of experience in 360 marketing strategy and proficiency in Chinese. Excellent communication skills and the ability to manage multiple projects are essential.

Qualifications

• At least 7-10 years of relevant experience in 360 marketing strategy and implementation.
• Proficiency in written and spoken Chinese.
• Understanding of China's social media marketing.

Responsibilities

• Conduct strategic analysis of the competitive landscape.
• Own the P&L for all sales and marketing initiatives.
• Develop and implement sales and marketing initiatives end to end.

Skills

Fluency in Chinese

Data analytics

Excellent communication skills

Project management

Education

Business degree

Tools

BI tools (e.g. Microstrategy, Tableau, Power BI)

Job description

A leading airport services company in Singapore seeks an experienced Sales and Marketing Manager to drive growth in travel retail. The ideal candidate will own marketing initiatives targeting Chinese travelers, leveraging data analytics and strategic partnerships. Candidates should have 7-10 years of experience in 360 marketing strategy and proficiency in Chinese. Excellent communication skills and the ability to manage multiple projects are essential.