PRODUCT MANAGER BOOKING & PAYMENTS

SAS; Solna kommun; Hybrid; SEK 850,000 - 1,200,000; Full time

Job summary

SAS is seeking a commercially driven Product Manager to own the booking and payments stage of the digital customer journey. You will define the product strategy, roadmap, and revenue outcomes, collaborating with Digital Sales, Digital & IT, and commercial stakeholders.

You will own discovery, set metrics, and drive growth across web and app experiences. You will work in a cross-functional, highly collaborative environment, reporting to the Head of Digital Sales.

Qualifications

• 5+ years of experience as a Product Manager, owning end-to-end lifecycle from discovery to delivery and value realization.
• Experience with checkout and payment flows, understanding of payment methods, funnels and conversion.
• Strong commercial and product acumen translating strategy and data into clear vision and roadmaps.
• Experience driving product performance with digital KPIs like conversion and revenue and how to improve them.
• Hands-on product discovery and experimentation including hypotheses and success metrics.
• Experience in agile product development with PO, engineering, UX/design and architecture.
• Strong analytical mindset with GA4 or similar to analyze funnels and opportunities.
• Ability to operate in a matrix organization across teams and dependencies.
• Excellent communication and stakeholder management for diverse audiences.
• Customer-centric and curious mindset, embracing innovation and continuous improvement.
• Fluency in English; Scandinavian language is a plus.
• Experience in digital travel or product-led digital businesses is advantageous.

Responsibilities

• Own and drive product performance including conversion, revenue, and customer experience for the booking and payments journey.
• Define product strategy and priorities translating goals and insights into a clear roadmap.
• Lead structured discovery and experimentation to validate opportunities through data and testing.
• Collaborate with Product Owners and delivery teams to ensure priorities are well-defined and executed with speed and quality.
• Align stakeholders around value-driven outcomes and manage trade-offs in a complex environment.
• Define success metrics and ensure initiatives translate into measurable business value.

Skills

Product management

Commercial acumen

Data analysis

GA4

Agile/Scrum

Stakeholder management

English fluency

AI awareness

Tools

GA4

AI concepts

Job description

Product Manager â€Â" Booking & Payments

SAS is looking for a commercially driven Product Manager to own and evolve a key stage of the digital customer journey across web and app. Sitting in the Digital Sales team within E-Commerce, this role is accountable for the product strategy, roadmap, and revenue outcomes - for the booking and payments stage of the customer journey. The role is working in close collaboration with Digital & IT delivery teams and commercial stakeholders.

The PM is the commercial owner of their domain. They define what gets built and why, set the success metrics, and are accountable for the product strategy, roadmap, and revenue outcomes, contributing to making Digital Sales a core growth engine for SAS.

Challenges you will work on:

• Own and drive product performance: Accountable for conversion, revenue, and customer experience within your journey stage, proactively identifying and driving opportunities to improve performance and unlock growth


• Define product strategy and priorities: Translate business goals, customer insights, benchmarking, and data analysis into a clear product vision and roadmap, incorporating innovation and emerging technologies (including AI) where they drive measurable value.


• Drive discovery and experimentation: Lead structured discovery and hypothesis-driven development, using data, customer insights, and benchmarking to validate opportunities and solutions through experimentation, including testing new concepts and AI-enabled capabilities


• Translate strategy into execution: Work closely with Product Owners and delivery teams to ensure priorities are clearly defined, well-prepared, and executed with high quality and speed


• Manage trade-offs and stakeholder alignment: Operate in a complex environment, making transparent prioritization decisions and aligning stakeholders around value-driven outcomes


• Measure impact and close the loop: Define success metrics, track performance, and ensure delivered initiatives translate into measurable business value.

The Team

You will work as part of a cross-functional product environment together with Product Owners, designers, engineers, architects, and business stakeholders. The setup is highly collaborative and distributed across Commercial and Digital & IT, requiring strong communication, trust, and shared ownership of outcomes. You will report to Head of Digital Sales.

The team culture emphasizes customer-centricity, learning, empowerment, and continuous improvement. Product Managers are expected to act as internal voices of the customer while enabling teams to deliver value effectively and sustainably.

To be successful we believe you have

• 5+ years of experience as a Product Manager, with end-to-end ownership across the product lifecycle from discovery and definition to delivery and value realization


• Experience working with checkout and payment flows, including understanding of payment methods, transaction funnels, and factors impacting conversion and payment success rates


• Srong commercial and product acumen, with proven ability to translate business strategy, customer insights, and data into clear product vision, priorities, and roadmaps


• Experience driving product performance, with a solid understanding of key digital KPIs (e.g. conversion, revenue, funnel performance) and how to improve them


• Hands-on experience with product discovery and experimentation, including defining problem statements, hypotheses, success metrics, and validating solutions through data and testing


• Strong prioritization and decision-making skills, balancing customer value, business impact, and technical considerations in complex stakeholder environments


• Experience working in agile product development setups, collaborating effectively with Product Owners, engineering teams, UX/design, and architecture


• Strong analytical and data-driven mindset, with hands-on experience using GA4 (or similar) to analyze funnels, identify opportunities, and drive product decisions


• Ability to operate in a matrix organization, partnering across Commercial and Digital & IT, and navigating dependencies related to architecture, security, and compliance


• Excellent communication and stakeholder management skills, with the ability to align diverse audiences around product direction and priorities


• Customer-centric and curious mindset, with a focus on challenging assumptions, innovation, and continuous improvement


• Fluency in English; Scandinavian language is a plus


• Experience in digital travel or product-led digital businesses is a strong advantage

Why SAS?

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.


• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.


• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.


• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.


• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.

Our Culture at SAS

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you'll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!

Additional information

• Desired start date: As soon as possible.


• Position: Fulltime (100%) starting with a 6-month probation period.


• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager.

SAS, Scandinavia's leading airline since 1946, operates from its principal hub at Copenhagen Airport (CPH), complemented by hubs in Oslo (OSL) and Stockholm (ARN). Our mission is to connect Scandinavia with the world and the world with Scandinavia. Each year, SAS serves more than 25 million passengers and transports 55 tons of cargo to 135 destinations across Europe, the USA, and Asia. With a passionate workforce of over 10,000 colleagues, we collaborate with partners and customers to drive transformative changes in aviation. We are committed to achieving net-zero emissions by 2050, embodying the visionary spirit of our founders: "To move from the old to what is about to come, is the only tradition worth keeping". Innovation and societal progress are at the heart of everything we do. For more information, visit our website at www.flysas.com or follow us on social media for the latest updates and promotions.