Paid Media Specialist: Data-Driven Growth & Learning

Telia Company; Solna kommun; On-site; SEK 520,000 - 640,000; Full time

Benefits offered by this job

Performance-based bonus

Benefits package

Flexible working

Job summary

Telia Company in Solna, Sweden, is seeking a Digital Media Specialist to join its in-house agency on a maternity cover. The role blends strategy, analysis, and hands-on campaign execution across SEM, programmatic, and social channels to drive measurable outcomes.

You’ll own campaign planning, optimization, and reporting while collaborating with internal teams and external partners. A data-driven mindset and strong channel expertise are valued, with opportunities to develop skills in a

Qualifications

• Experience with Search Engine Marketing (SEM) and programmatic display advertising.
• Hands-on work across social media platforms (Meta, TikTok, LinkedIn, etc.).
• Knowledge of bidding strategies and how optimization goals affect results.
• Experience with product feeds and applying data to performance marketing.
• Familiarity with measurement frameworks and third-party analytics tools.
• Ability to translate performance data into actionable insights for stakeholders.

Responsibilities

• Plan, set up, and optimize campaigns across multiple digital channels.
• Ensure campaign structures and bidding strategies support business objectives.
• Work with product feeds and the technical foundations of data-driven advertising.
• Monitor campaign performance and identify opportunities for improvement.
• Collaborate with internal stakeholders and external agency partners.
• Present insights and recommendations in a clear, business-oriented manner.
• Contribute strategically and operationally to maximize ROI of digital media investments.

Skills

SEM

Programmatic

Social media

Bidding strategies

Product feeds

Analytics tools

Data-driven insights

Job description

Telia Company in Solna, Sweden, is seeking a Digital Media Specialist to join its in-house agency on a maternity cover. The role blends strategy, analysis, and hands-on campaign execution across SEM, programmatic, and social channels to drive measurable outcomes.

You’ll own campaign planning, optimization, and reporting while collaborating with internal teams and external partners. A data-driven mindset and strong channel expertise are valued, with opportunities to develop skills in a