Lifecycle Marketing Lead – Product Launch & Alignment

Polestar; Göteborgs kommun; Hybrid; SEK 900,000 - 1,150,000; Full time

Job summary

Polestar in Gothenburg is seeking a Product Marketing Lifecycle Manager to drive lifecycle planning and execution across our product portfolio. You will coordinate cross-functional teams between HQ, regions and markets, ensuring alignment with commercial objectives and market needs.

The role is based in Gothenburg with a hybrid work model and opportunities to influence launches and lifecycle updates across a global organization.

Qualifications

• Strong project management experience enabling effective planning, coordination, and execution of cross-functional initiatives.
• Experience from the automotive industry, including involvement in vehicle launch projects and product lifecycle activities.
• Proven experience managing stakeholders across global, multi-market organizations and decentralized operating environments.
• Strong marketing competence and understanding of commercial planning processes, supporting lifecycle execution.
• Proficiency in Microsoft Office and experience preparing presentations, reports, and project documentation for stakeholder alignment and decision-making.

Responsibilities

• Lead lifecycle planning activities and coordinate cross-functional stakeholders to ensure successful execution of product lifecycle initiatives.
• Act as the voice of the markets, ensuring alignment between Polestar HQ, regions, and markets on launch planning and lifecycle activities.
• Secure and monitor detailed cross-functional plans, track milestones and deliverables, and escalate risks to decision-making forums.
• Conduct follow-up analyses and lessons learned activities, and drive continuous improvement throughout the product lifecycle process.

Skills

Project management

Stakeholder management

Marketing competence

Microsoft Office

Tools

Microsoft Office

Job description

Polestar in Gothenburg is seeking a Product Marketing Lifecycle Manager to drive lifecycle planning and execution across our product portfolio. You will coordinate cross-functional teams between HQ, regions and markets, ensuring alignment with commercial objectives and market needs.

The role is based in Gothenburg with a hybrid work model and opportunities to influence launches and lifecycle updates across a global organization.