CMO: Scale Europe HealthTech Marketing Engine

Curoflow; Stockholms kommun; Hybrid; SEK 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Stock options

Leadership role

Equity participation after probation

Job summary

Curoflow is seeking a Chief Marketing Officer to shape and execute the full marketing function across Europe. You will lead from the front, designing the strategy, managing budgets, and building a high-performing team in a fast‑growing healthtech SaaS startup.

You will own demand generation, content, brand, and partnerships, driving inbound pipeline, self-service growth, and international expansion. Fluent English required; Swedish is a strong plus.

Qualifications

• 9+ years in marketing, with at least 3 years in a senior marketing leadership role (VP/CMO) at a B2B SaaS company.
• Hands-on operator: you have personally built campaigns, written copy, configured marketing automation, and generated pipeline.
• Proven track record of building a marketing function from early-stage to scale.
• Deep expertise in demand generation, content marketing, and digital acquisition for SME/mid-market audiences.
• Experience marketing across multiple European markets; you understand that different markets require different approaches.
• Data-driven: you think in terms of pipeline contribution, CAC, and LTV.
• Fluent English; Swedish or another Scandinavian language is a plus.

Responsibilities

• Develop and present the marketing strategy and channel plan to the board within 90 days of starting.
• Build the inbound demand generation engine: content marketing, SEO, paid acquisition, webinars, and community building.
• Establish Curoflow’s brand identity and positioning across European markets.
• Recruit and lead the marketing team.
• Launch marketing across Europe, with Country Managers.
• Set up marketing analytics and attribution; own pipeline metrics and reporting.
• Scale the self-service acquisition engine and drive CAC payback targets.

Skills

Marketing leadership

Hands-on operator

Demand generation

Content marketing

Digital acquisition

B2B SaaS

European markets

Data-driven

PLG / self-service marketing

Fluent English

Marketing automation

Tools

Marketing automation

Job description

Curoflow is seeking a Chief Marketing Officer to shape and execute the full marketing function across Europe. You will lead from the front, designing the strategy, managing budgets, and building a high-performing team in a fast‑growing healthtech SaaS startup.

You will own demand generation, content, brand, and partnerships, driving inbound pipeline, self-service growth, and international expansion. Fluent English required; Swedish is a strong plus.