Ad Tech & Measurement Architect

PLP Group; Stockholms kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

A leading technology firm in Sweden is looking for an experienced Ad Tech Specialist to enhance their measurement and tracking capabilities. The role involves managing and configuring GA4 and Google Tag Manager while ensuring compliance with privacy regulations like GDPR. You will collaborate with engineers and marketing teams to optimize campaign tracking and measurement strategies. Ideal candidates should have 4-7 years of Ad Tech experience, strong technical skills, and a deep understanding of consent management.

Qualifications

• 4-7+ years of experience in Ad Tech, MarTech, or related fields.
• Proven experience with GA4 and Google Tag Manager.
• Solid understanding of GDPR compliant practices.

Responsibilities

• Own and configure measurement and tracking stack including GA4.
• Define technical requirements for advertising platform integrations.
• Ensure consent-aware tracking is implemented correctly.

Skills

Ad Tech experience

Google Analytics (GA4)

Google Tag Manager

Measurement and optimisation

Privacy and consent management

Tools

Google Tag Manager

Event tracking systems

Job description

A leading technology firm in Sweden is looking for an experienced Ad Tech Specialist to enhance their measurement and tracking capabilities. The role involves managing and configuring GA4 and Google Tag Manager while ensuring compliance with privacy regulations like GDPR. You will collaborate with engineers and marketing teams to optimize campaign tracking and measurement strategies. Ideal candidates should have 4-7 years of Ad Tech experience, strong technical skills, and a deep understanding of consent management.