Trade Marketing Manager

FNRCO; Jeddah; On-site; SAR 120,000 - 160,000; Full time

Job summary

A leading travel marketing company in Saudi Arabia seeks a Manager, Trade Marketing. The role focuses on promoting travel products through strategic partnerships, enhancing brand visibility, and executing effective marketing strategies. Candidates should have a Bachelor's degree in a relevant field and 6–8 years of experience in trade marketing, with strong leadership and analytical skills. This role offers a dynamic environment aimed at driving growth through trade channels.

Qualifications

• Bachelor's degree in relevant discipline is required.
• 6–8 years of experience in trade marketing with leadership responsibilities.
• Strong strategic planning and management skills required.

Responsibilities

• Develop and execute comprehensive trade marketing strategies.
• Build and maintain strong partnerships with trade partners.
• Manage promotional materials and execute joint marketing plans.
• Conduct market visits to strengthen relationships with partners.
• Analyze feedback to enhance offerings and marketing strategies.

Skills

Strategic vision and leadership

Analytical and problem-solving abilities

Communication and presentation skills

Executing targeted marketing programs

Brand management across markets

Education

Bachelor’s degree in Marketing, Communication, or Business Administration

6–8 years of relevant experience

MBA or equivalent postgraduate qualification

Job description

Job Title:

Manager, Trade Marketing

Reports to:

Director, Branding & Communication

Job Purpose:

The Trade Marketing Manager promotes and sells travel products through intermediaries such as travel agents and tour operators. By building strong relationships with these partners and enhancing brand visibility, the manager aims to increase bookings and revenue. Responsibilities include strategic planning, market research, creating promotional materials, organizing events, and providing support and training to partners. Effective management of these activities ensures that travel products are successfully marketed through trade channels, contributing to business growth and success.

Key Responsibilities:

1. Strategic Planning

• Develop and execute comprehensive trade marketing strategies.
• Establish effective processes and foster collaboration across departments.
• Create joint marketing plans with preferred partners to strengthen market presence and drive growth.

2. Relationship Management

• Build and maintain strong partnerships with trade partners.
• Provide training, support, and continuous communication.
• Conduct market visits with the sales team to strengthen relationships and drive mutual success.

3. Sales, Marketing Promotions & Events

• Manage promotional and advertising materials in collaboration with trade partners.
• Ensure consistent branding and messaging across all campaigns.
• Execute joint marketing plans, activations, and outdoor initiatives in malls and offices to increase sales.
• Align and manage participation in regional and international trade events.

4. Direct Channels Activation

• Develop and communicate product training materials for contact centers.
• Lead activations in malls and corporate environments to increase awareness and drive direct sales.

5. Market Research & Trade Community Management

• Gather and analyze feedback from trade partners to enhance offerings.
• Maintain and update the trade partners portal to improve engagement.
• Use data-driven insights to refine marketing strategies and tactics.

6. International Markets Management & Promotion

• Identify potential international source markets through research.
• Manage advertising and promotional campaigns to ensure brand awareness in key markets.
• Plan and execute international trade marketing plans empowering partners to lead local initiatives.

7. Leadership & Management

• Manage the team to ensure effective implementation of processes and achievement of objectives.

Education & Experience:

• Bachelor’s degree in Marketing, Communication, Business Administration, or a related discipline (required).
• 6–8 years of relevant experience with increasing leadership responsibilities.
• MBA or equivalent postgraduate qualification (preferred).

Skills & Competencies:

• Strategic vision and leadership to inspire and align teams.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Ability to develop and execute targeted marketing programs.
• Proficiency in managing brand impact and value across multiple markets.