Social Media Specialist

Petromin Corporation; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading corporation in social media management in Jeddah seeks an experienced Social Media Specialist to enhance its online presence. The successful candidate will manage social media strategies, develop engaging content, and analyze performance metrics. A bachelor’s degree in digital marketing or related field and fluency in English and Arabic are required. This role offers a dynamic work environment and opportunities for professional growth.

Qualifications

• Minimum 4 years of experience in social media management or digital marketing.
• Fluency in English & Arabic languages.
• Professional certifications preferred.

Responsibilities

• Manage and execute social media strategies to enhance brand visibility.
• Collaborate with teams to create engaging content and monitor performance metrics.
• Provide detailed reports on social media performance and optimize strategies.

Skills

Social Media Strategy Development

Content Creation

Performance Analytics

Stakeholder Engagement

SEO Best Practices

Education

Bachelor’s degree in digital marketing, Communications, or a related field

Job description

The Job Summary

The social media Specialist is responsible for managing Stellantis KSA's active and productive social media presence ensuring alignment with overall marketing & communications strategy; developing and executing social media campaigns to enhance brand awareness and engagement; collaborating with internal teams and external partners to create compelling content; monitoring social media metrics and adjusting strategies to achieve optimal results.

Key Responsibilities / Accountabilities

1. Social Media Strategy Development & Execution

• Craft strategic plans tailored to each platform that align with Stellantis’s overall marketing goals, aiming to boost brand visibility and engagement.
• Conduct in-depth analysis of the target audience’s preferences and behaviors across social platforms to tailor content and campaigns effectively.
• Ensure consistent brand messaging across all social media platforms, reinforcing Stellantis’s brand identity and values in every post and interaction.
• Stay abreast of emerging social media trends and platforms integrating innovative tactics into the strategy to keep Stellantis ahead of the competition.
• Manage design and execution of paid social media campaigns, monitoring spending and adjusting strategies to maximize ROI.
• Ensure all social media activities comply with regulatory standards and guidelines, protecting Stellantis from potential legal issues and risks.
• Enhance social media content with SEO best practices to improve visibility and organic search rankings related to Stellantis’s products and services.
• Work with content creators and influencers to produce engaging and authentic content that resonates with followers and promotes the brand effectively.
• Utilize analytics tools to monitor and evaluate the performance of each social media platform, making data-driven decisions to enhance strategy.
• Develop initiatives to increase user interaction and engagement on social media, such as interactive posts, polls, and contests.
• Prepare and implements crisis communication strategies on social media, addressing any negative feedback or public relations issues promptly and effectively.
• Provide training and updates to the social media team on best practices, platform updates, and new tools to maintain high standards in social media management.
• Implement strategies designed to enhance brand loyalty among social media followers, including exclusive offers and insider information.

2. Content Management & Optimization

• Manage a comprehensive content calendar that schedules all posts, campaigns, and content updates across platforms to maintain a consistent presence.
• Ensure that all content shared is of high quality, aligns with Stellantis’s brand standards, and is tailored to the preferences of the social media audience.
• Incorporate a variety of multimedia content, including videos, GIFs, and images, to enhance engagement and message retention.
• Regularly analyse the performance of different content types and themes to refine the content strategy and focus on high-performing topics.
• Encourage and facilitate the creation of user-generated content to deepen community engagement and provide authentic brand endorsements.
• Tailor content specifically for each social media platform considering the unique features and audience of each to optimize impact and productivity.
• Collaborate closely with other marketing teams ensuring the social media content supports wider marketing campaigns and initiatives.
• Implement a system for archiving and retrieving old posts and campaigns for analysis or repurposing.

3. Performance Analytics & Reporting

• Utilize advanced analytics tools to track user engagement, campaign performance, and growth metrics across all social media platforms.
• Prepare detailed reports on social media performance, offering insights into follower growth, engagement rates, and the effectiveness of different strategies.
• Regularly conduct competitive analysis to benchmark Stellantis’s social media presence against competitors, identifying areas for improvement and opportunity.
• Use analytics insights to make informed adjustments to the social media strategy, optimizing campaigns and content for better performance.
• Monitor the return on investment from social media campaigns, ensuring that they contribute positively to Stellantis’s marketing goals.
• Evaluate the impact of specific campaigns on overall brand performance and audience perception, using findings to shape future strategies.

4. Social Media Platforms Management

• Ensure that all social media platforms are up-to-date, secure, and aligned with Stellantis’s operational standards.
• Utilize specific features of each social media platform to enhance the visibility and impact of Stellantis’s posts, such as hashtags, geotags, and stories.
• Identify and manage risks specific to each platform, such as data breaches or misuse of the brand’s social media accounts.
• Ensure that social media content is accessible to all users, including those with disabilities, by following accessibility best practices.
• Keep track of updates and changes to social media platforms, adapting strategies to leverage new features and maintain competitive advantage.
• Implement and manage tools for scheduling posts, monitoring engagement, and managing follower interactions to streamline platform management.

5. Stakeholders Engagement & Relations

• Facilitate effective communication and collaboration between the social media team and other departments within Stellantis, ensuring aligned and cohesive marketing efforts.
• Regularly engage key stakeholders with updates on social media strategies and performance, maintaining transparency and garnering support for initiatives.
• Present actionable insights and strategic recommendations to Stellantis’s leadership based on social media analytics and market trends.
• Collaborate with external partners, such as marketing agencies and platform representatives, to enhance Stellantis’s social media presence.
• Proactively address feedback from stakeholders regarding social media strategies and campaigns, ensuring alignment with overall business objectives.

The Job Profile

1. Educational Qualifications

Bachelor’s degree in digital marketing, Communications, or a related field

2. Professional Certifications

preferred

3. Experience

Minimum 4 years of experience in social media management or digital marketing

4. Languages Proficiency

Fluency in English & Arabic languages