Social Media Manager

Weekday AI; Riyad Al Khabra; On-site; SAR 75,000 - 100,000; Full time

Job summary

A leading digital marketing agency is looking for a Social Media Manager based in Saudi Arabia. You will manage campaigns on platforms such as Instagram and TikTok while creating localized content that reflects Saudi cultural values. The ideal candidate has over 5 years of experience in social media, a strong understanding of local trends, and fluency in Arabic and English. Join us to create engaging campaigns that resonate with the audience and enhance brand presence.

Qualifications

• 5+ years of hands-on social media experience, ideally in e-commerce.
• Strong knowledge of Saudi culture and social media behaviors.
• Fluency in Arabic and English (spoken and written).

Responsibilities

• Plan and manage social media campaigns on major platforms.
• Develop localized content that resonates with Saudi audiences.
• Engage with followers and manage community interactions.
• Monitor trends and consumer behavior in Saudi Arabia.
• Track engagement metrics and optimize campaigns based on insights.
• Manage influencer partnerships and brand collaborations.
• Plan quarterly community events to enhance engagement.

Skills

Social media campaign management

Content localization

Community engagement

Market insights analysis

Performance tracking

Influencer management

Event planning

Education

Bachelor’s degree in Marketing, Communications, or a related field

Job description

This role is for one of the Weekday's clients

Location: Saudi Arabia

JobType: full-time

Social Media Manager Responsibilities

• 1. Campaign Management & Execution
  • Plan, implement, and oversee social media campaigns on key platforms such as Instagram, Snapchat, TikTok, and X.
  • Adapt campaigns to align with Saudi cultural milestones, seasonal events, and consumer trends.
  • Collaborate with internal teams to ensure cohesive messaging across promotions, launches, and brand initiatives.
• 2. Content Creation & Localization
  • Develop and localize engaging content that resonates with Saudi audiences, reflecting cultural values and modern preferences.
  • Work closely with designers and creators to produce high-quality videos, reels, stories, and static assets.
  • Maintain brand consistency across tone, visuals, and messaging.
• 3. Community Management & Customer Interaction
  • Engage with followers by responding to comments, messages, and queries promptly.
  • Build a strong online community by promoting interactive content such as debates, Q&A sessions, and giveaways.
  • Track customer sentiment and coordinate with relevant teams to enhance customer experience.
• 4. Market Insights & Trend Analysis
  • Monitor social media trends, platform updates, and consumer behavior within Saudi Arabia.
  • Conduct competitor research to identify new opportunities and stay ahead in the digital space.
  • Report on shifts in audience preferences and emerging content formats.
• 5. Performance Analysis & Reporting
  • Track performance metrics such as engagement, impressions, and reach across all platforms.
  • Optimize content and campaigns based on data insights.
  • Prepare weekly and monthly performance reports outlining key results, insights, and recommendations.
• 6. Influencer & Partnership Management
  • Repost and engage with influencer content to strengthen brand presence.
  • Support partnership initiatives by planning and implementing social media coverage strategies.
  • Utilize influencer-generated content during peak shopping periods to boost reach.
• 7. Quarterly Event Planning
  • Plan and execute one community-focused event per quarter—such as influencer meetups, online activations, or experiential brand events—aimed at deepening audience engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of hands-on social media experience, ideally within an e-commerce or consumer-focused environment.
• Strong knowledge of Saudi culture, social media behaviors, and digital trends.
• Expertise in platforms including Instagram, TikTok, Snapchat, and X.
• Fluency in Arabic and English (spoken and written).
• Ability to thrive in a fast-paced environment and handle multiple campaigns simultaneously.
• Creative mindset with an eye for culturally relevant storytelling and content creation.