Social Media Executive

Independent Food Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading food company is seeking a Social Media Executive to enhance their digital presence. The role involves developing and executing strategies on platforms such as Instagram and Facebook, creating engaging content, and analyzing performance metrics. Ideal candidates have a background in marketing, strong communication skills, and a passion for the food industry.

Qualifications

• Proven experience as a Social Media Executive or in a similar role.
• Strong understanding of social media platforms and trends.
• Excellent English communication skills; Arabic is a plus.

Responsibilities

• Develop and execute social media strategies.
• Manage day-to-day activities across platforms.
• Track and analyze social media performance metrics.

Skills

Communication

Creativity

Multitasking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Hootsuite

Sprout Social

Canva

Adobe Suite

Job description

Key Responsibilities:

• Develop and execute social media strategies aligned with the company’s goals and brand identity.
• Manage day-to-day activities across platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Create, curate, and schedule engaging content, including posts, stories, videos, and reels.
• Monitor and respond to comments, messages, and reviews to maintain excellent customer relations.
• Collaborate with the marketing team to coordinate campaigns and promotions.
• Track and analyze social media performance metrics and provide regular reports with insights.
• Stay updated on social media trends, tools, and algorithms to optimize engagement and reach.
• Work with photographers, videographers, and designers to produce high-quality visuals.
• Manage influencer partnerships and collaborations to promote the brand effectively.
• Support digital advertising efforts, including sponsored posts and paid campaigns.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role, preferably in the food & beverage industry.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Creative mindset with the ability to develop innovative content ideas.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Suite).
• Strong organizational and multitasking skills with attention to detail.
• Passion for food, dining, and the restaurant industry.