Senior Product Marketing Manager

Salla; Makkah Region; Hybrid; SAR 300,000 - 400,000; Full time

Job summary

A leading software company in Saudi Arabia seeks a Senior Product Marketing Manager to drive customer segment growth and lead go-to-market strategies. The ideal candidate has extensive experience in product marketing, excellent communication skills in English and Arabic, and thrives in a fast-paced environment. This role includes collaborating with teams, developing impactful content, and managing performance metrics. Flexibility to work from home is offered.

Benefits

Training & Development

Bonus

Work From Home

Qualifications

• Extensive experience in product marketing or related roles (preferably in SaaS).
• Excellent verbal and written communication skills in both English and Arabic.
• Experience in hiring and mentoring teams.
• Strong understanding of product marketing fundamentals.
• Excellent collaboration and communication skills.
• Ability to draft compelling narratives across various channels.
• Thrives in a fast-paced environment.

Responsibilities

• Own and grow key customer segments aligning strategy to their needs.
• Develop and execute comprehensive GTM plans for products.
• Produce and oversee impactful content supporting the customer journey.
• Gather insights by speaking to customers.
• Plan and execute launches with clear positioning.
• Own performance metrics and implement improvements.
• Manage your day to deliver results.

Skills

Product marketing experience

Verbal and written communication

Team hiring and mentoring

Collaboration skills

Creating compelling narratives

SaaS knowledge

Fast-paced adaptability

Job description

About the Role

As a Senior Product Marketing Manager, you'll transform Salla's continuous innovation into tangible success for our merchants. You'll help them understand our platform's value, how it supports their goals, and how to maximize new products and features.

You'll own multiple customer segments, driving their growth and aligning product features to their specific needs. Leading a team of 2–3 Product Marketing Managers (PMMs) and collaborating with a dedicated creative team, you'll engage across the entire customer lifecycle to boost awareness, adoption, and growth.

Responsibilities

• Drive Segment Growth: Own and grow key customer segments by aligning strategy to their needs, boosting engagement and adoption.
• Lead Go-to-Market (GTM) Strategies: Develop and execute comprehensive GTM plans for products, features, and campaigns, ensuring effective market entry and resonance with target audiences.
• Create Impactful Content: Produce and oversee content that educates, inspires, and differentiates Salla, supporting the customer journey and reinforcing our market position.

Daily Task

1. Get out and speak to customers to gather insights, understand their needs, and shape your strategy.
2. Plan and execute launches with clear positioning, coordinated efforts, and measurable outcomes.
3. Flex your inbound and outbound muscles: one day, you’ll team up with growth to acquire new merchants; the next, you’ll focus on adoption. And sometimes you’ll pitch that bold, unexpected channel.
4. Write clear, insight-driven briefs to help the creative team produce content that’s useful, differentiated, and inspiring.
5. Review and approve team outputs.
6. Own your performance metrics. Know what’s working, what’s not, and what to improve.
7. Manage your day however you see fit—as long as you deliver results.

Qualifications

• Extensive experience in product marketing or related roles (preferably in SaaS).
• Excellent verbal and written communication skills in both English and Arabic. You need to write well in Arabic and have high standards for quality.
• Experience in hiring and mentoring teams.
• Strong understanding of product marketing fundamentals, with the ability to work across the entire funnel and lifecycle.
• Excellent collaboration and communication skills, comfortable interacting with various functions, leaders, and users.
• Ability to draft compelling narratives and craft content across email, paid, and social channels.
• You thrive in a fast-paced environment and love to grow quickly.

How You Will Impress Us

• Come prepared. Don't be afraid to dive deep. Know our company and strive to understand our customers.
• Be super organized.
• Differentiate yourself, just as you will differentiate our products. Don’t be the average candidate—the sky’s the limit. We pay attention to details, and we value those who master them.

• Training & Development
• Bonus
• Work From Home