Senior Product Marketing Lead - B2B FinTech Growth

Talent 360; Riyad Al Khabra; On-site; SAR 80,000 - 120,000; Full time

Job summary

A rapidly growing B2B Fin-Tech company in Saudi Arabia is seeking a Senior Product Marketing Specialist to spearhead marketing initiatives. This role involves strategizing multi-channel campaigns, analyzing performance metrics, and collaborating with various teams to optimize business goals. A Bachelor's degree and 3+ years of marketing experience are essential. Applicants with a background in B2B marketing and Fin-Tech will be given preference.

Qualifications

• Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
• Experience in B2B marketing and Fin-Tech startups is a big plus.
• Knowledge of marketing automation and CRM systems is a plus.

Responsibilities

• Plan and oversee multi-channel marketing campaigns.
• Optimize digital marketing efforts using SEO, PPC, and social media advertising.
• Manage relationships with external agencies and partners for high-quality execution.

Skills

Digital marketing

Branding

Content strategy

SEO

PPC

Social media advertising

Education

Bachelor’s degree in marketing, Business, Communications, or related field

Tools

Google Analytics

HubSpot

SEMrush

Social media management platforms

Job description

A rapidly growing B2B Fin-Tech company in Saudi Arabia is seeking a Senior Product Marketing Specialist to spearhead marketing initiatives. This role involves strategizing multi-channel campaigns, analyzing performance metrics, and collaborating with various teams to optimize business goals. A Bachelor's degree and 3+ years of marketing experience are essential. Applicants with a background in B2B marketing and Fin-Tech will be given preference.