Role Purpose
The sales Coordinator is responsible for overseeing the daily movement of products from primary to secondary warehouses, ensuring accurate short-term demand planning and efficient SKU-level van loading. This role is essential to maintaining product availability, reducing wastage, and driving operational excellence across both fresh and long-life dairy categories.
Key Responsibilities
1. Dispatch & Order Management
- Plan and manage daily dispatch orders from primary to secondary warehouses based on forecast and sales trends.
- Validate and monitor stock movements to ensure timely replenishment of secondary warehouses.
- Maintain accurate records of dispatched quantities versus actual sales.
2. Short-Term Demand Planning
- Analyze daily sales data to forecast short-term requirements for fresh and long-life products.
- Coordinate with production and supply chain teams to align dispatch plans with demand.
- Track near-expiry products and implement proactive measures to reduce wastage.
3. Van Loading & Quality Control
- Ensure vans are loaded accurately by SKU according to the daily route plan.
- Monitor van stock levels to prevent out-of-stock situations during delivery.
- Conduct checks to minimize unsold stock and control wastage.
4. Reporting & Performance Tracking
- Prepare daily reports on:
Sales vs. forecast accuracy
Van loading accuracy
Van out-of-stock incidents
Wastage and unsold stock control
Near-expiry tracking
Share insights with sales and commercial excellence teams for continuous improvement.
5. Cross-Functional Collaboration
- Work closely with logistics, warehouse, and sales teams to ensure smooth operations.
- Escalate issues promptly and propose corrective actions.
Qualifications & Skills
- Bachelor’s degree in business, Supply Chain, or related field.
- 1–3 years of experience in FMCG (preferably Dairy) in dispatch planning or sales coordination or Orders management.
- Strong analytical and reporting skills; proficiency in MS Excel and ERP systems (SAP preferred).
- Excellent organizational and communication skills.
- Ability to work under pressure and manage multiple priorities.