Product Marketing Specialist
TCL
Jeddah
On-site
SAR 150,000 - 200,000
Full time
Job summary
A leading electronics company is seeking a Product Marketing Specialist in Jeddah. This role focuses on ensuring consistency in product specs, optimizing for SEO, and collaborating with various teams to enhance product visibility. Candidates should have 2-4 years of experience in e-commerce or digital marketing and be fluent in English and Arabic. This position offers a dynamic work environment with opportunities for cross-functional collaboration.
Qualifications
- 2-4 years of experience in product marketing, e-commerce, digital content management, or retail marketing.
- Strong understanding of SEO, web analytics, digital merchandising, and in-store marketing tactics.
- Fluent in English and Arabic.
Responsibilities
- Ensure product specs, images, and descriptions are accurate across platforms.
- Optimize product pages for SEO and structured content.
- Collaborate with teams to amplify product visibility.
- Monitor performance metrics to identify gaps.
- Coordinate to localize product messaging.
- Support product launches with readiness checks.
- Conduct regular audits for content quality.
Skills
Product marketing
E-commerce
Digital content management
Retail marketing
SEO
Web analytics
Digital merchandising
In-store marketing tactics
Detail-oriented
Cross-functional collaboration
Tools
CMS platforms
Google Analytics
Keyword tools
Retail marketing tools
Key Responsibilities
- Ensure product specs, images, and descriptions are accurate and consistent across TCL website, e-commerce platforms, retail partner sites, and in-store materials.
- Optimize product pages and offline materials for SEO, metadata, keywords, and structured content.
- Collaborate with digital, social, and retail teams to amplify product visibility across paid, organic, and physical channels.
- Monitor web traffic, in-store engagement, click-through rates, and conversion metrics to identify performance gaps.
- Coordinate with global and regional teams to localize product messaging and assets for all channels.
- Support product launches with digital and in-store readiness checks and content alignment.
- Conduct regular audits to maintain content quality and compliance across all platforms and retail environments.
Requirements
- 2-4 years of experience in product marketing, e-commerce, digital content management, or retail marketing.
- Strong understanding of SEO, web analytics, digital merchandising, and in-store marketing tactics.
- Experience with CMS platforms, Google Analytics, keyword tools, and retail marketing tools.
- Detail-oriented with a passion for accuracy and optimization.
- Fluent in English and Arabic.
- Ability to work cross-functionally and manage multiple product lines and channels.