Product Activation & Growth Manager

Resal; Makkah Region; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading tech company in Saudi Arabia seeks a seasoned marketing professional specializing in product activation and user adoption. This role involves crafting messaging strategies, developing scalable content, and driving measurable outcomes through data insights and collaboration with cross-functional teams. Candidates should have significant experience in SaaS marketing and a proven track record of enhancing activation rates and customer engagement.

Qualifications

• 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• A track record of driving activation rates, retention curves, and expansion revenue.
• Skilled at translating features into value propositions tied to customer jobs-to-be-done.

Responsibilities

• Define messaging and flows guiding users through habit formation.
• Develop content helping teams grow accounts through cross-sell and upsell.
• Craft emails and in-app updates to drive repeat usage.

Skills

Product marketing experience in SaaS

Driving activation rates

Retention curves experience

Data analysis

Cross-functional collaboration

Job description

A leading tech company in Saudi Arabia seeks a seasoned marketing professional specializing in product activation and user adoption. This role involves crafting messaging strategies, developing scalable content, and driving measurable outcomes through data insights and collaboration with cross-functional teams. Candidates should have significant experience in SaaS marketing and a proven track record of enhancing activation rates and customer engagement.