PLG Frontend Engineer (Senior-Level, Remote)

Lucidya; Saudi Arabia; Remote; SAR 131,000 - 188,000; Full time

Job summary

A leading tech company based in Saudi Arabia is seeking a Senior Frontend Engineer to lead the frontend strategy for product-led growth initiatives. The ideal candidate will have extensive experience with modern web technologies, especially ReactJS and Redux. Responsibilities include developing onboarding experiences, mentoring a high-performing team, and contributing to the company’s innovation and growth strategies.

Qualifications

• Extensive experience in frontend engineering, especially with modern web technologies.
• Strong leadership skills to build and mentor a frontend team.
• Proven track record of delivering scalable and maintainable frontend architectures.

Responsibilities

• Own the frontend strategy and architecture for PLG initiatives.
• Lead the development of onboarding and conversion flows.
• Recruit and mentor a high-performing team.
• Define and drive the technical vision for Lucidya Light.

Skills

ReactJS

Redux

MUI

Jest

Cypress

Cross-browser compatibility

Job description

About Lucidya

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our platform to make Lucidya fully self-serve. This means enabling users to onboard faster, discover value quickly, and adopt features with minimal friction.

The PLG squad is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success.

Joining this team means you’ll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya’s growth, innovation, and global expansion.

About the Role

We’re seeking a Senior Frontend Engineer to drive the face of Lucidya Light — crafting intuitive, frictionless experiences that transform first-time users into loyal advocates.

As a Senior Frontend Engineer, you will:

• Own the frontend strategy, architecture, and execution for PLG initiatives.
• Build and lead a high-performing frontend team.
• Deliver world-class onboarding, activation, and conversion flows that directly shape Lucidya’s adoption and growth.

You’ll collaborate closely with Product, Design, Growth, and Backend teams, ensuring the product is scalable, intuitive, and optimized for rapid experimentation.

Key Responsibilities

Frontend Leadership & Vision

• Define and drive the frontend technical vision and roadmap for Lucidya Light.
• Champion PLG best practices: self-serve onboarding, guided tours, frictionless sign-ups.
• Architect scalable, modular, and maintainable systems with ReactJS, Redux, MUI, and modern web technologies.

Execution & Delivery

• Lead development of customer-facing experiences: onboarding flows, dashboards, freemium-to-paid upgrade journeys, and growth experiments.
• Ensure pixel-perfect design, high performance, and cross-browser/device compatibility.
• Own the end-to-end quality of deliverables with modern testing frameworks (Jest, RTL, Cypress).

Team Building & Mentorship

• Recruit, mentor, and grow a world-class frontend team.
• Establish engineering standards, CI/CD pipelines, and review processes.
• Foster a culture of experimentation, innovation, and continuous learning.

Cross-Functional Collaboration

• Partner with Product & Growth teams to build PLG funnels (signup → activation → conversion → expansion).
• Collaborate with Backend teams to ensure efficient, secure integrations.
• Work with Data teams to track adoption, usage patterns, and conversion metrics.

Innovation & Growth

• Stay ahead of trends in SaaS UX, PLG, and frontend engineering.
• Introduce tools and frameworks to improve developer velocity and customer experience.
• Contribute to Lucidya’s IPO-readiness and global scalability initiatives.