Media Buyer Specialist

Zinco; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading media agency in the Riyadh region is seeking an experienced Media Buyer to plan, execute, and optimize digital advertising campaigns across platforms like Meta, TikTok, and Google Ads. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and at least 1 year of experience in digital advertising. This role involves budget management, audience targeting optimization, and performance analysis.

Qualifications

• Minimum 1 year of experience in digital advertising or performance marketing.
• Proven experience managing campaigns on Meta, TikTok, Snapchat, and Google Ads.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Plan, create, and manage ad campaigns on various digital platforms.
• Monitor and analyze campaign performance using analytics tools.
• Provide weekly and monthly performance reports with insights.

Skills

Data-driven mindset

Attention to detail

Creativity

Collaboration

Time management

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Job description

Job Purpose

The Media Buyer is responsible for planning, executing, and optimizing digital advertising campaigns across multiple online platforms. The role ensures efficient media spending, effective audience targeting, and continuous performance optimization to achieve marketing and sales goals.

Key Responsibilities

• Plan, create, and manage ad campaigns on Meta (WhatsApp & Instagram), TikTok Ads, Snapchat Ads, Google Ads, and other relevant digital platforms.
• Optimize audience targeting based on demographics, interests, behavior, and geography.
• Develop campaign structures, including A/B testing, budget allocation, and funnel optimization strategies.
• Monitor and analyze campaign performance using tools such as Meta Ads Manager, TikTok Ads Manager, and Google Analytics.
• Optimize key performance metrics, including CPC, CTR, CPA, and ROAS.
• Collaborate with design, content, and marketing teams to create compelling ad creatives and messaging.
• Manage promotional activities and ad campaigns within delivery apps.
• Provide weekly and monthly performance reports, highlighting insights, results, and improvement recommendations.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 1 year of experience in digital advertising or performance marketing.
• Proven experience managing campaigns on Meta, TikTok, Snapchat, and Google Ads.
• Strong understanding of digital marketing KPIs and campaign analytics.
• Proficiency with advertising dashboards and analytics tools.
• Excellent analytical, problem-solving, and communication skills.
• Experience in the lighting or sanitary ware industry is a plus.

Skills and Competencies

• Data-driven mindset with a focus on ROI.
• Strong attention to detail and ability to multitask.
• Creativity in campaign planning and execution.
• Collaboration and teamwork abilities.
• Time management and organizational skills.