Marketing Strategy Director

Gathern; Saudi Arabia; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading marketing firm in Saudi Arabia seeks a Marketing Leader to develop and execute strategies focused on customer segments. The ideal candidate will have over 10 years of marketing experience with a strong leadership background, capable of running multi-channel campaigns and inspired by data-driven decision-making. This role offers a competitive salary and the chance to make a significant impact.

Qualifications

• At least 10 years of hands‑on experience in marketing, with at least 3 years in a leadership role.
• Experience in customer segmentation and persona development.
• Planning and managing multi‑channel marketing campaigns (digital & offline).

Responsibilities

• Analyze the market and identify target customer segments.
• Develop customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns.

Skills

Customer Understanding & Analysis

Analyze demographic and behavioral customer data

Build advanced segmentation strategies

Design customer journey maps

Campaign Management

Run A/B tests and optimize performance

Proficient in marketing platforms

Tools

Google Ads

Meta Ads Manager

CRM platforms

Marketing automation systems

Job description

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Qualifications

Years of Experience: At least 10 years of hands‑on experience in marketing, with at least 3 years in a leadership role.

• Experience in the following areas:
  • Customer segmentation and persona development
  • Planning and managing multi‑channel marketing campaigns (digital & offline)
  • Performance marketing and ROI‑focused campaign management
  • Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
  • Industry experience (e.g., tech, e‑commerce, hospitality, real estate) is a plus

Key Skills

• Customer Understanding & Analysis
• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps
• Campaign Management: Plan and execute multi-channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

Ability to lead teams and inspire performance. Strong decision‑making based on data and insights.

Market Knowledge

Familiarity with local and global market trends. Agile in responding to competitive and economic changes.

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns