Marketing Manager – Growth, Channels & Brand Leadership- KSA

Diyar United Company; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A prominent technology company in Riyadh is looking for a Marketing Manager to develop and execute integrated marketing strategies that drive lead generation. The ideal candidate will have 5–8 years of B2B marketing experience, particularly in IT, and will be responsible for strengthening the company’s brand and ensuring successful campaigns aligned with sales priorities. This role offers the opportunity to significantly impact the company’s transformation journey in support of Saudi Arabia's Vision 2030.

Benefits

Career growth opportunities

Impact on market expansion

Exposure in dynamic technology markets

Qualifications

• 5–8 years of B2B marketing experience in IT, technology, or channel-driven industries.
• Deep understanding of the vendor–reseller ecosystem and co-marketing best practices.
• Proven success in demand generation and sales enablement marketing.

Responsibilities

• Develop and execute integrated marketing strategies to drive lead generation.
• Conduct market research and competitor analysis for market-entry opportunities.
• Produce compelling marketing assets such as case studies and solution briefs.

Skills

B2B marketing experience

Excellent English communication skills

Strategic thinking

Campaign analysis and optimization skills

Education

Bachelor’s degree in Marketing, Business or related field

Master’s degree preferred

Tools

Microsoft Dynamics CRM

Marketing analytics tools

Job description

Key Responsibilities

Strategy & Growth Enablement

• Develop and execute integrated marketing strategies to drive lead generation and pipeline acceleration.
• Align marketing campaigns with sales priorities, vendor initiatives, and strategic account planning.
• Conduct market research and competitor analysis to uncover whitespace and market-entry opportunities.

Brand & Channel Leadership

• Position Diyar as a top-tier systems integrator and digital transformation partner.
• Build and execute co-marketing campaigns in collaboration with global technology vendors and channel partners.
• Ensure consistent messaging and storytelling across all communication channels.

Digital & Demand Generation

• Run high-impact digital campaigns (SEO/SEM, LinkedIn Ads, account-based marketing, email campaigns).
• Optimize digital funnels to generate qualified leads and report performance metrics.
• Use Microsoft Dynamics CRM to track ROI and link marketing impact to sales outcomes.

Content & Communications

• Produce compelling marketing assets: case studies, solution briefs, whitepapers, co-branded materials.
• Lead PR, media relations, and event communications to elevate brand visibility.
• Develop thought leadership content to showcase innovation, client success stories, and local expertise.

Collaboration & Enablement

• Work closely with Sales, Presales, and Alliances to ensure campaigns drive revenue growth.
• Equip account managers and commercial teams with sales kits, presentations, and messaging frameworks.
• Organize events, webinars, and executive forums that strengthen Diyar’s reputation in key verticals.

Skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 5–8 years of B2B marketing experience in IT, technology, or channel-driven industries.
• Deep understanding of the vendor–reseller ecosystem and co-marketing best practices.
• Proven success in demand generation and sales enablement marketing.
• Proficiency in Microsoft Dynamics CRM and marketing analytics tools.
• Excellent English communication skills (written & spoken); Arabic proficiency strongly preferred.

Personal Attributes

• Strategic thinker with a growth mindset and results orientation.
• Creative storyteller able to translate technology into impactful business narratives.
• Tech-savvy and data-driven, with strong campaign analysis and optimization skills.
• Collaborative and influential, with the ability to align across sales, partners, and vendors.
• Strong executive presence and the confidence to represent Diyar externally.

Why Join Diyar Middle East – KSA

This is a unique opportunity to be part of Diyar’s transformation journey, where Riyadh is becoming the company’s headquarters. As Marketing Manager, you will directly impact sales success, market expansion, and partner visibility, while reinforcing Diyar’s leadership in supporting Saudi Arabia’s Vision 2030. This role offers a platform for career growth and visibility in one of the Kingdom’s most dynamic technology markets.