General job description
Marketing Manager
We are seeking a Marketing Manager to strategize and lead partnerships, brand management, awareness, membership lead generation, revenue growth, PR and bookings across its portfolio of multiple hospitality brands under the Venues umbrella.
This role demands a candidate with a strong background in Hospitality and F&B, and a deep understanding of the fast-paced nature of the industry. A high sense of urgency, sensitivity to time, and meticulous attention to detail—particularly in content and design—are essential for success in this position.
Duties & Responsibilities
- Brand Management: Ensure all visuals align with brand guidelines, maintaining a consistent tone of voice, identity, and messaging across every touchpoint, while liaising with MARCOM and MDLBEAST Creative and team for alignment.
- Content Development: Work with Social Media & Content Executive to create compelling content for app, website and social media platforms, managing the brand’s online presence to boost visibility and engagement in alignment with the MDLBEAST Creative team.
- Public Relations: Coordinate with our partner PR agency to secure high-quality media coverage and attract significant influencer presence at our venues, ideally through free‑of‑charge (FOC) collaborations.
- Campaign Management: Collaborate with the MDLBEAST Media team to strategize, execute, and track digital marketing campaigns across multiple channels, using performance analytics to inform data‑driven optimizations.
- Collaboration: Collaborate closely with Senior Management, Membership, Operations, MDLBEAST Creative, and Venue Management teams to gain a clear understanding of each business unit’s needs and objectives before precise execution of tasks.
- Analytics and Reporting: Track key performance indicators (KPIs) and produce weekly and monthly reports to evaluate marketing effectiveness. Leverage analytics tools to support data‑driven decision‑making.
- Reportees: Marketing Lead, Social Media & Content Executive, Freelancers
Knowledge & Experience
- F&B and Hospitality Marketing
- Digital Marketing
- iPhone Photography/IG Story Skills
- Public Relations and Influencer Management
- Financial Acumen
- CRM
- Social Media Management