Marketing Manager

MP DOMINIC AND CO; Riyadh; On-site; SAR 40,000 - 60,000; Full time

Job summary

A leading marketing firm in the Riyadh Region is seeking a Marketing Manager to spearhead the overall marketing strategy for Garmin in Saudi Arabia. The ideal candidate will focus on increasing brand visibility and driving sales growth across multiple channels including digital platforms and retail. This role requires 5-8 years of experience in marketing, with hands-on knowledge of digital marketing and retail activation, ensuring successful marketing campaigns and community engagement.

Qualifications

• 5-8 years of marketing experience, ideally in electronics, wearables, or sports.
• Hands-on experience in digital marketing and advertising.
• Fluency in English; Arabic preferred.

Responsibilities

• Lead overall marketing strategy for Garmin in Saudi Arabia.
• Develop and implement annual marketing plans across various channels.
• Oversee digital and performance marketing campaigns.

Skills

Digital marketing

Retail activation

Influencer management

Content production

Job description

Job Summary (List Format) :

• Lead the overall marketing strategy and execution for Garmin in Saudi Arabia, focusing on increasing brand visibility and driving sales growth.
• Develop and implement annual marketing plans covering ATL, BTL, digital, influencer, retail, and event channels.
• Localize global marketing guidelines and campaigns to fit the Saudi market.
• Manage product launch timelines, brand calendars, and seasonal marketing initiatives.
• Plan and execute retail marketing activities, including in-store activations, demos, visual merchandising, and support for new store openings.
• Oversee digital and performance marketing, including Amazon / Noon campaigns, social media, paid ads, landing pages, and CRM management.
• Handle influencer and creator partnerships across fitness, outdoor, cycling, and lifestyle segments.
• Produce and maintain high-quality, localized content and creative assets for various Garmin product categories.
• Build and manage partnerships with gyms, clubs, sporting events, and plan experiential activations and sponsorships.
• Monitor and analyze marketing campaign performance, ROI, and funnel metrics; provide monthly reports to management.
• Manage budgets, vendor payments, and provide quarterly cost projections.
• Coordinate cross-functionally with sales, supply chain, and e-commerce teams for launch plans and inventory alignment.
• Support sub-distributors with marketing materials and localized assets.
• Requires 5 8 years of marketing experience, ideally in electronics, wearables, lifestyle tech, or sports sectors.
• Must have hands-on experience in digital marketing, retail activation, Amazon / Noon advertising, and influencer management.
• Must be fluent in English (Arabic preferred) and have knowledge of the Saudi market and media landscape.
• Success is measured by increased brand visibility, growth in retail and e-commerce sales, enhanced community engagement, and effective cross-team collaboration.