Marketing Manager

Domo Ventures W.L.L.; Riyad Al Khabra; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading events company in Saudi Arabia is seeking a dynamic marketing leader to develop and implement comprehensive strategies. The ideal candidate will have over 5 years of experience in marketing and communications, particularly within the events industry. Responsibilities include managing social media, developing CRM initiatives, and ensuring alignment with brand objectives. This role requires strong leadership and analytical skills to drive customer engagement and satisfaction.

Qualifications

• Minimum 5 years of experience in marketing and communications.
• Experience in the events industry is highly preferred.
• Strong understanding of digital media and CRM strategies.

Responsibilities

• Lead marketing and communications strategies aligning with brand values.
• Negotiate CRM approaches with stakeholders.
• Manage content for all social media and digital platforms.

Skills

Leadership

Communication

Analytical Skills

Collaboration

Marketing Strategy

Job description

Overview

Note: This role is open to Saudi nationals only.

Responsibilities

• Aptly portray The Arena, in line with the brand vision, mission and values and objectives
• Gain general understanding of the venue, its facilities & services, and destination partners.
• Highly responsive to general feedback and/or necessary alterations and work demand
• Develop comprehensive Marketing, Communications and CRM oriented strategies while reflecting and fully instilling brand, identity, corporate presence and impactful reputation building.
• Negotiate compelling CRM approaches with relevant stakeholders.
• Report departmental performance to the General Manager
• Develop and implement a strategy to grow reputation and ROI while working to positively impact client satisfaction, build relationships, and deliver campaigns that meet and exceed goals.
• Lead the CRM initiatives and initiate programs to engage and improve customer understanding and opportunities.
• Develop and implement campaigns that are consistent with the company's objectives and goals.
• Lead all marketing/sales marketing (I.e., website, ticketing platform, etc.) related technologies and their appropriate integration.
• Procedures, while ensuring all The Arena social media platforms are managed in a streamlined manner
• Assist in maintaining a differentiated digital media presence with informative yet engaging content bilingual (English & Arabic) captioning required
• To support and manage the execution of the set social media strategy through high standard content development and constant enhancement of The Arena social media platforms chain
• Deliver a high-scale dynamic presence through the development of engaging and lively content all year round
• Always liaise with the General Manager to receive guidance and direction on all content production
• Monitor digital media platforms performance, while being highly responsive to general nonstrategic queries, comments and suggestions
• Maintain a secure database of all login credentials
• Handle the social media content calendar and posting schedule
• Use The Arena Hashtag list while posting on social media platforms as conveyed by the general manager
• Assist in preparing e-communications, such as newsletters, multipurpose branded e-templates while handling distribution lists through the identified channels
• Handle social media sponsored/paid ads activation process and monitor/report campaigns performance.

Position Skills and Requirements

• A passion for the events industry.
• Ability to plan and prioritise within defined timeframes.
• A proven and dynamic leader with a minimum 5 years experience within marketing, marketing sales and communications environment.
• Proven ability to acquire/manage local and external suppliers and agencies.
• Experience of introducing innovative and transformational sales and marketing and communications programs.
• Accuracy and attention to detail, together with excellent presentation and communication skills.
• A natural collaborator with entrepreneurial drive and a strong appreciation of business development, as well as a proven ability to advance relationships that deliver business growth.
• Excellent people and influencing skills.
• Experience of working in an emerging market, ideally the Middle East.
• Strong analytical skills and experience with collection, review, analysis and activation of data.
• Excellent understanding of communications strategy and best practices (internal & external) including digital, web, social, e-comms and CRM.
• High level knowledge of appropriate business approach, culture, practice's and procedures for the region.
• Proven high value budget management experience.