Marketing Manager

IDEANEST; Remote; SAR 224,000 - 300,000; Full time

Job summary

A growing technology company is seeking a Marketing Manager to drive revenue growth and expand brand presence in the IT market. This fully remote, full-time role requires strong experience in developing marketing strategies, managing digital campaigns, and analyzing performance data. Ideal candidates have 3-5 years of marketing experience with a solid understanding of sales processes. This is a unique opportunity to work in a small, agile team and significantly impact the business's marketing functions.

Qualifications

• 3-5 years of experience in a marketing role with strategy and execution.
• Proven ability to manage marketing campaigns across channels.
• Strong analytical skills for campaign performance measurement.

Responsibilities

• Develop and implement marketing and sales plans to meet objectives.
• Conduct market research and analyze competitors and audience.
• Manage and optimize digital advertising campaigns.

Skills

Marketing strategy development

Campaign management

Data analysis

CRM tools

Sales process understanding

Effective communication

Tools

Google Analytics

Meta Ads

Marketing automation tools

Job description

As a Marketing Manager, you will develop and execute integrated marketing and sales strategies to drive revenue growth and expand our brand presence in the IT market. This role is responsible for the full funnel, from lead generation and campaign management to sales enablement and performance analysis. This is a full-time, remote, mid-level position in a growing technology company.

What You’ll Do

• Develop and implement comprehensive monthly marketing and sales plans to achieve company objectives.
• Conduct market research to analyze competitors, pricing, and identify target audience needs.
• Manage and optimize digital advertising campaigns, analyzing performance data to improve results.
• Identify, negotiate with, and manage relationships with marketing partners, vendors, and suppliers.
• Own the process of generating, qualifying, and nurturing leads through various marketing channels.
• Analyze sales and marketing performance data to create reports and provide actionable insights for improvement.
• Collaborate with other departments to ensure cohesive and coordinated go-to-market efforts.
• Collect and analyze customer feedback to inform future marketing strategies and product enhancements.
• Oversee the company’s presence at industry conferences and trade shows to build brand visibility.

Success Indicators

• Achieve or exceed quarterly sales quotas and marketing-qualified lead (MQL) targets.
• Consistently deliver data-driven marketing plans that align with revenue goals.
• Demonstrate a measurable return on investment (ROI) for all marketing campaigns and initiatives.
• Maintain a strong pipeline of qualified leads for the sales function.
• Improve key metrics such as customer acquisition cost (CAC) and conversion rates over time.

Work Setup & Collaboration

• This is a fully remote role requiring a high degree of self-management and proactive communication.
• You will work independently to manage projects and deadlines, with regular check-ins.
• Collaboration occurs primarily through asynchronous channels (e.g., chat, project management tools) and scheduled video calls.
• You will liaise regularly with leadership and potentially technical teams to align on goals and initiatives.

About the Team/Environment

You are joining a small, agile team where your work will have a direct and significant impact on the business. We operate in a fast-paced environment that values ownership, rapid iteration, and practical solutions. Our processes are evolving, offering a unique opportunity to help shape our marketing and sales functions as we grow.

Required Qualifications

• 3-5 years of experience in a marketing role, with demonstrable experience in both strategy and execution.
• Proven ability to develop and manage marketing campaigns across multiple channels.
• Strong analytical skills with experience in using data to measure campaign performance and inform decisions.
• Experience with CRM and marketing automation tools.
• Solid understanding of sales processes and how to create marketing strategies that support sales goals.
• Experience conducting market, competitor, and customer research.
• Excellent written and verbal communication skills, essential for effective asynchronous collaboration.

Nice to Have

• Experience working in the B2B information technology or SaaS industry.
• Familiarity with partner or channel marketing strategies.
• Experience managing a small team or mentoring junior staff.
• Proficiency with specific analytics and advertising platforms (e.g., Google Analytics, Meta Ads).